II.B.4. Aspects identitaires et évolutionnistes de la consommation durable

Projet: Projet de thèse


The goal of this project is to uncover the egoistic vs. altruistic motivations of prosocial consumption, i.e. consumption that entails benefits for someone else than the consumer (e.g. fair trade products, pro-environmental products, regional products, donation). Additionally this project aims at understanding the use of prosocial products as identity signals.
statutEn cours d'exécution
Les dates de début/date réelle1/10/10 → …