II.D.2. Identity and evolutionary aspects of sustainable consumption

Project: PHD

Project Details


The goal of this project is to uncover the egoistic vs. altruistic motivations of prosocial consumption, i.e. consumption that entails benefits for someone else than the consumer (e.g. fair trade products, pro-environmental products, regional products, donation). Additionally this project aims at understanding the use of prosocial products as identity signals.
Effective start/end date1/10/10 → …


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