Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

François Dessart; Enrique Bigné; Luisa Andreu

Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

François Dessart, Enrique Bigné, Luisa Andreu

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

Résumé

The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

Titre traduit de la contribution	Green consumption and need for pride: willingness to purchase carbon offsetting in air transport
langue originale	Espagnol
titre	Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.
Etat de la publication	Publié - 2011

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II.B.4. Aspects identitaires et évolutionnistes de la consommation durable
Decrop, A. (Co-investigateur) & DESSART, F. (Chercheur)
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title = "Consumo ecol{\'o}gico y necesidades de orgullo: aplicaci{\'o}n a la demanda de programas de compensaci{\'o}n de carbono en el transporte a{\'e}reo",

abstract = "The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.",

author = "Fran{\c c}ois Dessart and Enrique Bign{\'e} and Luisa Andreu",

year = "2011",

language = "Espagnol",

booktitle = "Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.",

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Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo. / Dessart, François; Bigné, Enrique; Andreu, Luisa.
Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June. . 2011.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

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T1 - Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

AU - Dessart, François

AU - Bigné, Enrique

AU - Andreu, Luisa

PY - 2011

Y1 - 2011

N2 - The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

AB - The main purpose of this paper is to assess the role of pride needs in pro-environmental consumption and to check the applicability of determinants of general pro-environmental consumption to the specific demand for voluntary carbon offsetting schemes in air transport. Using an original hypothetical and realistic scenario methodology and discriminant analysis, findings show that (1) classically identified determinants of general pro-environmental consumption do not apply to the specific consumption of carbon offsetting schemes and (2) that introspective pride needs are a good determinant of the demand for pro-environmental services, whereas conspicuous pride needs would not be. Results are discussed in light of costly signaling theory and provide actionable managerial implications for the marketing of green products and services.

M3 - Article dans les actes d'une conférence/un colloque

BT - Proceedings of the National Congress of the European Academy of Management and Business Economics (AEDEM), Valencia, Spain, June.

ER -

Consumo ecológico y necesidades de orgullo: aplicación a la demanda de programas de compensación de carbono en el transporte aéreo

Résumé

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II.B.4. Aspects identitaires et évolutionnistes de la consommation durable

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