Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes.

François Dessart; Luisa Andreu; Enrique Bigné; Alain Decrop

Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes.

François Dessart, Luisa Andreu, Enrique Bigné, Alain Decrop

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Chapitre

Résumé

In this chapter, we investigate whether giving potential consumers the
possibility of social visibility through online social networks might make
green tourist services more attractive. Focusing on carbon offsetting
schemes in aviation, we additionally test the predicting power of three
determinants of general pro-environmental consumption—environmental
knowledge, perceived efficacy and environmental concern—for the
willingness to pay for this specific green product. We use a hypothetical
scenario to build an experimental approach, and a subsequent survey to
measure the independent variables. Hypotheses are tested using multiple
regression analysis. In line with costly signalling theory and impression
management theory, results suggest that online social visibility raises the
willingness to pay for green products. Moreover, general environmental concern is a good predictor of the willingness to pay for carbon offsetting
schemes.

langue originale	Anglais
titre	Transforming experiences
Sous-titre	Tourism marketing from both sides of the counter
rédacteurs en chef	Juergen Gnoth, Luisa Andreu, Alan Fyall, Metin Kozak, Sonja Sibila
Lieu de publication	Newcastle upon Tyne
Editeur	Cambridge Scholars Publishing
Pages	115-137
ISBN (imprimé)	1-4438-4259-1, 978-1-4438-4259-4
Etat de la publication	Publié - 2013

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II.B.4. Aspects identitaires et évolutionnistes de la consommation durable
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Dessart, François ; Andreu, Luisa ; Bigné, Enrique et al. / Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes. Transforming experiences: Tourism marketing from both sides of the counter. Editeur / Juergen Gnoth ; Luisa Andreu ; Alan Fyall ; Metin Kozak ; Sonja Sibila. Newcastle upon Tyne : Cambridge Scholars Publishing, 2013. p. 115-137

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Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes. / Dessart, François; Andreu, Luisa; Bigné, Enrique et al.
Transforming experiences: Tourism marketing from both sides of the counter. Ed. / Juergen Gnoth; Luisa Andreu; Alan Fyall; Metin Kozak; Sonja Sibila. Newcastle upon Tyne: Cambridge Scholars Publishing, 2013. p. 115-137.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Chapitre

TY - CHAP

T1 - Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes.

AU - Dessart, François

AU - Andreu, Luisa

AU - Bigné, Enrique

AU - Decrop, Alain

N1 - Publication editors : Juergen Gnoth, Luisa Andreu, Alan Fyall, Metin Kozak and Sonja Sibila Lebe

PY - 2013

Y1 - 2013

N2 - In this chapter, we investigate whether giving potential consumers thepossibility of social visibility through online social networks might makegreen tourist services more attractive. Focusing on carbon offsettingschemes in aviation, we additionally test the predicting power of threedeterminants of general pro-environmental consumption—environmentalknowledge, perceived efficacy and environmental concern—for thewillingness to pay for this specific green product. We use a hypotheticalscenario to build an experimental approach, and a subsequent survey tomeasure the independent variables. Hypotheses are tested using multipleregression analysis. In line with costly signalling theory and impressionmanagement theory, results suggest that online social visibility raises thewillingness to pay for green products. Moreover, general environmental concern is a good predictor of the willingness to pay for carbon offsettingschemes.

AB - In this chapter, we investigate whether giving potential consumers thepossibility of social visibility through online social networks might makegreen tourist services more attractive. Focusing on carbon offsettingschemes in aviation, we additionally test the predicting power of threedeterminants of general pro-environmental consumption—environmentalknowledge, perceived efficacy and environmental concern—for thewillingness to pay for this specific green product. We use a hypotheticalscenario to build an experimental approach, and a subsequent survey tomeasure the independent variables. Hypotheses are tested using multipleregression analysis. In line with costly signalling theory and impressionmanagement theory, results suggest that online social visibility raises thewillingness to pay for green products. Moreover, general environmental concern is a good predictor of the willingness to pay for carbon offsettingschemes.

M3 - Chapter

SN - 1-4438-4259-1

SN - 978-1-4438-4259-4

SP - 115

EP - 137

BT - Transforming experiences

A2 - Gnoth, Juergen

A2 - Andreu, Luisa

A2 - Fyall, Alan

A2 - Kozak, Metin

A2 - Sibila, Sonja

PB - Cambridge Scholars Publishing

CY - Newcastle upon Tyne

ER -

Dessart F, Andreu L, Bigné E, Decrop A. Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes. Dans Gnoth J, Andreu L, Fyall A, Kozak M, Sibila S, rédacteurs en chef, Transforming experiences: Tourism marketing from both sides of the counter. Newcastle upon Tyne: Cambridge Scholars Publishing. 2013. p. 115-137

Hey look, I'm a green consumer. Online social visibility and the willingness to pay for carbon offsetting schemes.

Résumé

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