Eden Doctoral Seminar on Strategic Marketing (Brussels, Belgium)

Céline Janssens (Participant)

Activité: Types de Participation ou d'organisation d'un événementParticipation à un atelier/workshop, un séminaire, un cours

Description

The aim of this course was to discuss the latest theoretical developments within the scientific marketing (management) literature.It focused on evaluating papers, preparing research ideas, and developing them into research proposals in five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.
Période4 nov. 20138 nov. 2013
Type d'événementSéminaire
Lieu, Belgique