Eden Doctoral Seminar on Strategic Marketing (Brussels, Belgium)

Céline Janssens (Participant)

Centre de recherche sur la consommation et les loisirs
Faculte des sciences economiques, sociales et de gestion
Faculte de droit

Activité: Types de Participation ou d'organisation d'un événement › Participation à un atelier/workshop, un séminaire, un cours

Description

The aim of this course was to discuss the latest theoretical developments within the scientific marketing (management) literature.It focused on evaluating papers, preparing research ideas, and developing them into research proposals in five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.

Période	4 nov. 2013 → 8 nov. 2013
Type d'événement	Séminaire
Lieu	Belgique