Eden Doctoral Seminar on Strategic Marketing (Brussels, Belgium)

Céline Janssens (Participant)

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Description

The aim of this course was to discuss the latest theoretical developments within the scientific marketing (management) literature.It focused on evaluating papers, preparing research ideas, and developing them into research proposals in five general themes: (1) Marketing Strategy, (2) Customer Management and Models, and (3) Innovation, (4) Networks, and (5) Competition.
Period4 Nov 20138 Nov 2013
Event typeSeminar
LocationBelgium