Projects per year
Personal profile
Introduction
Being a researcher at the University of Namur (Belgium) and at the IAE Lille, University of Lille 1 (France), I am interested in consumer e-learning, consumer behaviours, knowledge, new technologies and learning related issues. I graduated in 2012 from IAE Lille (France), where I obtained a Master in research and modeling in marketing. I joined my current research centres (CeRCLe, LEM, and CCMS) as a PhD student in the business administration department, where I defended my dissertation on October 14th, 2016. My PhD work focused on the antecedents and consequences of consumers' e-learning processes, and was carried out under the guidance of Profs. Alain Decrop (UNamur) and Dominique Crié (IAE, University of Lille 1).
As a teaching assistant in marketing I am responsible for the pratical course works in market research, marketing management, calculation models and databases, and management.
Diplomas
- PhD in Management Sciences - Marketing (UNamur & IAE Lille, France, Octobre 2016)
- Thesis on the "Antecedents and Consequences of Online Consumer Learning"
- Master in Audit, Control, Research and Modeling in Marketing (IAE Lille, France, 2012)
- Master Thesis (1st year): "The Sustainable Hotel - Sustainable Development Adoption and Progress in the French Hotel Market"
- Master Thesis (2nd year): "The influence of e-learning modalities on consumer behaviour"
- Bachelor in Applied Communications (IHECS Brussels, Belgium, 2010)
Areas of expertise
- Consumer e-learning, consumer and online learning, knowledge and new technologies
- Consumer behaviour
- Marketing and marketing communication
External responsibilities
Teaching (lecturer):
- Market Research (2016-2017)
- Market Research in Tourism Management (2016-2017)
Teaching (practical courses):
- Market Research (since 2012)
- Marketing Management (since 2012)
- Calculation Models and Databases (since 2012)
- Methodology (2016-2017)
- Management (2012-2013)
Elective positions:
Elected at the laboratory LEM board, College C from 2015-2016 (as alternate)
Elected at the council of the business administration department (UNamur) since February 2016
Elected at the council of the Faculty of Economics, Management and Social Sciences since September 2016
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Network
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Creative Crowdsourcing - From Idea Generation to Knowledge Transfer and Sharing between Community Members
Hanine, S. & Steils, N.
17/04/15 → …
Project: Research
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“I expect to be moved!” Providing content knowledge to enhance expectations and emotions in cultural experiences
Steils, N., Obaidalahe, Z., Crié, D. & Salerno, F.
3/12/14 → …
Project: Research
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Consumers want to know how to use it before buying it: Considering e-learning as a new sales aid
Beck, M. & Steils, N.
1/09/14 → …
Project: Research
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Nestlé: La tendance du social food: transmission, apprentissage, créativité et bien-être
1/10/17 → 30/09/18
Project: Research
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Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships
Steils, N., Martin, A. & Toti, J. F., 1 Jun 2022, In: Journal of Advertising Research. 62, 2, p. 148-166 19 p.Research output: Contribution to journal › Article › peer-review
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L’alimentation dans la sphère numérique: Une typologie des valeurs informationnelles
Obaidalahe, Z. & Steils, N., 2020, In: Management et avenir. 2019/7, 113, p. 105-124Research output: Contribution to journal › Article › peer-review
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"Social Food": Food Literacy Co-construction and Distortion on Social Media
Steils, N. & Obaidalahe, Z., Aug 2020, In: Food Policy. 95, 9 p., 101932.Research output: Contribution to journal › Article › peer-review
Open Access -
An exploration into consumers’ e-learning strategies
Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In: Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.Research output: Contribution to journal › Article › peer-review
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Ideation contests: Crowd Management and Valorisation to Avoid Negative Feelings of Participants
Hanine, S. & Steils, N., 17 Jun 2019, In: Creativity and Innovation Management. 28, 4, p. 425 - 235Research output: Contribution to journal › Article › peer-review
Activities
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International Business and Consumer Research Confrence
Zakia Obaidalahe (Speaker) & Nadia Steils (Contributor)
24 Apr 2017 → 27 Apr 2017Activity: Participating in or organising an event types › Participation in conference
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Belgian Service Research Day 2017
Nadia Steils (Speaker)
6 Apr 2017Activity: Participating in or organising an event types › Participation in conference
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Du recrutement à la génération d'idées dans le crowdsourcing créatif - le rôle des connaissances et des instructions
Nadia Steils (Speaker)
21 Mar 2017Activity: Talk or presentation types › Invited talk
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AMS World Marketing Congress
Nadia Steils (Speaker)
19 Jul 2016 → 23 Jul 2016Activity: Participating in or organising an event types › Participation in conference
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AMS World Marketing Congress
Nadia Steils (Speaker)
19 Jul 2016 → 23 Jul 2016Activity: Participating in or organising an event types › Participation in conference
Thesis
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Antecedents and Consequences of Online Consumer Learning
Author: Steils, N., 14 Oct 2016Supervisor: Decrop, A. (Supervisor), Crié, D. (External person) (Supervisor), Castiaux, A. (President), Romainville, M. (Jury), Volle, P. (External person) (Jury) & Lakshmanan, A. (External person) (Jury)
Student thesis: Doc types › Doctor of Economics and Business Management