• 8 Citations
  • 2 h-Index
20132019

Research output per year

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Personal profile

Introduction

Being a researcher at the University of Namur (Belgium) and at the IAE Lille, University of Lille 1 (France), I am interested in consumer e-learning, consumer behaviours, knowledge, new technologies and learning related issues. I graduated in 2012 from IAE Lille (France), where I obtained a Master in research and modeling in marketing.  I joined my current research centres (CeRCLe, LEM, and CCMS) as a PhD student in the business administration department, where I defended my dissertation on October 14th, 2016. My PhD work focused on the antecedents and consequences of consumers' e-learning processes, and was carried out under the guidance of Profs. Alain Decrop (UNamur) and Dominique Crié (IAE, University of Lille 1).

As a teaching assistant in marketing I am responsible for the pratical course works in market research, marketing management, calculation models and databases, and management.

 

Diplomas

- PhD in Management Sciences - Marketing (UNamur & IAE Lille, France, Octobre 2016)

  • Thesis on the "Antecedents and Consequences of Online Consumer Learning"

- Master in Audit, Control, Research and Modeling in Marketing (IAE Lille, France, 2012)

  • Master Thesis (1st year): "The Sustainable Hotel - Sustainable Development Adoption and Progress in the French Hotel Market"
  • Master Thesis (2nd year): "The influence of e-learning modalities on consumer behaviour"

- Bachelor in Applied Communications (IHECS Brussels, Belgium, 2010)

Areas of expertise

- Consumer e-learning, consumer and online learning, knowledge and new technologies

- Consumer behaviour

- Marketing and marketing communication

External responsibilities

Teaching (lecturer):

- Market Research (2016-2017)

- Market Research in Tourism Management (2016-2017)

Teaching (practical courses):

- Market Research (since 2012)

- Marketing Management (since 2012)

- Calculation Models and Databases (since 2012)

- Methodology (2016-2017)

- Management (2012-2013)

Elective positions:

Elected at the laboratory LEM board, College C from 2015-2016 (as alternate)

Elected at the council of the business administration department (UNamur) since February 2016

Elected at the council of the Faculty of Economics, Management and Social Sciences since September 2016

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Projects

Research Output

  • 8 Citations
  • 2 h-Index
  • 5 Article
  • 1 Chapter
  • 1 Working paper

An exploration into consumers’ e-learning strategies

Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In : Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.

Research output: Contribution to journalArticle

  • Online consumer learning as a tool for improving product appropriation

    Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.

    Research output: Contribution to journalArticle

  • Recruiting Valuable Participants in Online Idea Generation: The Role of Brief Instructions

    Steils, N. & Hanine, S., Mar 2019, In : Journal of Business Research. 96, p. 14-25 12 p.

    Research output: Contribution to journalArticle

  • Value-added crowdsourcing: Digital catalysts for creative contests

    Steils, N. & Hanine, S., 2019, Managing diversity, innovation, and infrastructure in digital business. IGI Global, p. 160-179 19 p.

    Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

  • Motivation Trajectory of Attending Performing Arts: The Role of Knowledge

    Obaidalahe, Z. & Steils, N., 2017, (Accepted/In press) In : Arts and the market.

    Research output: Contribution to journalArticle

  • Activities

    • 17 Participation in workshop, seminar, course
    • 15 Participation in conference
    • 1 Invited talk
    • 1 Research/Teaching in a external institution

    International Business and Consumer Research Confrence

    Zakia Obaidalahe (Speaker), Nadia Steils (Contributor)
    24 Apr 201727 Apr 2017

    Activity: Participating in or organising an event typesParticipation in conference

    Belgian Service Research Day 2017

    Nadia Steils (Speaker)
    6 Apr 2017

    Activity: Participating in or organising an event typesParticipation in conference

    AMS World Marketing Congress

    Nadia Steils (Speaker)
    19 Jul 201623 Jul 2016

    Activity: Participating in or organising an event typesParticipation in conference

    AMS World Marketing Congress

    Nadia Steils (Speaker)
    19 Jul 201623 Jul 2016

    Activity: Participating in or organising an event typesParticipation in conference

    Thesis

    Antecedents and Consequences of Online Consumer Learning

    Author: Steils, N., 14 Oct 2016

    Supervisor: Decrop, A. (Supervisor), Crié, D. (External person) (Supervisor), Castiaux, A. (President), Romainville, M. (Jury), Volle, P. (External person) (Jury) & Lakshmanan, A. (External person) (Jury)

    Student thesis: Doc typesDoctor of Economics and Business Management

    Facteurs influençant le don dans une campagne de crowdfunding basée sur la récompense

    Author: Daxhelet, M., 23 Aug 2019

    Supervisor: Steils, N. (Supervisor)

    Student thesis: Master typesMaster in Business Engineering Professional focus in Analytics & Digital Business

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