Nadia Steils

  • 3 Citations
  • 1 h-Index
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Personal profile


Being a researcher at the University of Namur (Belgium) and at the IAE Lille, University of Lille 1 (France), I am interested in consumer e-learning, consumer behaviours, knowledge, new technologies and learning related issues. I graduated in 2012 from IAE Lille (France), where I obtained a Master in research and modeling in marketing.  I joined my current research centres (CeRCLe, LEM, and CCMS) as a PhD student in the business administration department, where I defended my dissertation on October 14th, 2016. My PhD work focused on the antecedents and consequences of consumers' e-learning processes, and was carried out under the guidance of Profs. Alain Decrop (UNamur) and Dominique Crié (IAE, University of Lille 1).

As a teaching assistant in marketing I am responsible for the pratical course works in market research, marketing management, calculation models and databases, and management.



- PhD in Management Sciences - Marketing (UNamur & IAE Lille, France, Octobre 2016)

  • Thesis on the "Antecedents and Consequences of Online Consumer Learning"

- Master in Audit, Control, Research and Modeling in Marketing (IAE Lille, France, 2012)

  • Master Thesis (1st year): "The Sustainable Hotel - Sustainable Development Adoption and Progress in the French Hotel Market"
  • Master Thesis (2nd year): "The influence of e-learning modalities on consumer behaviour"

- Bachelor in Applied Communications (IHECS Brussels, Belgium, 2010)

Areas of expertise

- Consumer e-learning, consumer and online learning, knowledge and new technologies

- Consumer behaviour

- Marketing and marketing communication

External responsibilities

Teaching (lecturer):

- Market Research (2016-2017)

- Market Research in Tourism Management (2016-2017)

Teaching (practical courses):

- Market Research (since 2012)

- Marketing Management (since 2012)

- Calculation Models and Databases (since 2012)

- Methodology (2016-2017)

- Management (2012-2013)

Elective positions:

Elected at the laboratory LEM board, College C from 2015-2016 (as alternate)

Elected at the council of the business administration department (UNamur) since February 2016

Elected at the council of the Faculty of Economics, Management and Social Sciences since September 2016

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

learning Social Sciences
Idea generation Business & Economics
Contests Business & Economics
learning process Social Sciences
Attendance Business & Economics
Knowledge generation Business & Economics
Trajectory Business & Economics
Performing arts Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2014 2018

Research Output 2013 2019

  • 3 Citations
  • 1 h-Index
  • 4 Article
  • 1 Chapter
  • 1 Working paper

Online consumer learning as a tool for improving product appropriation

Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.

Research output: Contribution to journalArticle

Consumer learning
Consumer products
Purchase intention
Online learning

Recruiting Valuable Participants in Online Idea Generation: The Role of Brief Instructions

Steils, N. & Hanine, S., Mar 2019, In : Journal of Business Research. 96, p. 14-25 12 p.

Research output: Contribution to journalArticle

Idea generation

Value-added crowdsourcing: Digital catalysts for creative contests

Steils, N. & Hanine, S., 2019, Managing diversity, innovation, and infrastructure in digital business. IGI Global, p. 160-179 19 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Value added
Value co-creation
Social learning

Motivation Trajectory of Attending Performing Arts: The Role of Knowledge

Obaidalahe, Z. & Steils, N., 2017, (Accepted/In press) In : Arts and the market.

Research output: Contribution to journalArticle

Performing arts
Cultural knowledge

Creative Contests: Knowledge Generation and Underlying Learning Dynamics for Idea Generation

Steils, N. & Hanine, S., 13 Nov 2016, In : Journal of Marketing Management. 32, 17-18, p. 1647-1669

Research output: Contribution to journalArticle

Knowledge generation
Learning dynamics
Idea generation
Learning process

Activities 2012 2017

  • 17 Participation in workshop, seminar, course
  • 15 Participation in conference
  • 1 Invited talk
  • 1 Research/Teaching in a external institution

Belgian Service Research Day 2017

Nadia Steils (Speaker)
6 Apr 2017

Activity: Participating in or organising an event typesParticipation in conference

International Business and Consumer Research Confrence

Zakia Obaidalahe (Speaker), Nadia Steils (Contributor)
24 Apr 201727 Apr 2017

Activity: Participating in or organising an event typesParticipation in conference

Du recrutement à la génération d'idées dans le crowdsourcing créatif - le rôle des connaissances et des instructions

Nadia Steils (Speaker)
21 Mar 2017

Activity: Talk or presentation typesInvited talk

AMS World Marketing Congress

Nadia Steils (Speaker)
19 Jul 201623 Jul 2016

Activity: Participating in or organising an event typesParticipation in conference

AMS World Marketing Congress

Nadia Steils (Speaker)
19 Jul 201623 Jul 2016

Activity: Participating in or organising an event typesParticipation in conference


Antecedents and Consequences of Online Consumer Learning

Author: Steils, N., 14 Oct 2016

Supervisor: Decrop, A. (Supervisor), Crié, D. (External person) (Supervisor), Castiaux, A. (President), Romainville, M. (Jury), Volle, P. (External person) (Jury) & Lakshmanan, A. (External person) (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management