An exploration into consumers’e-learning strategies

Nadia Steils, Alain Decrop, Dominique Crié

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)276-287
Number of pages12
JournalJournal of Consumer Marketing
Volume36
Issue number2
Publication statusPublished - 2019

Cite this

@article{36002cd4c89a4af8a1c11dbaa9049d7f,
title = "An exploration into consumers’e-learning strategies",
author = "Nadia Steils and Alain Decrop and Dominique Cri{\'e}",
year = "2019",
language = "English",
volume = "36",
pages = "276--287",
journal = "Journal of Consumer Marketing",
issn = "0736-3761",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

An exploration into consumers’e-learning strategies. / Steils, Nadia; Decrop, Alain; Crié, Dominique.

In: Journal of Consumer Marketing, Vol. 36, No. 2, 2019, p. 276-287.

Research output: Contribution to journalArticle

TY - JOUR

T1 - An exploration into consumers’e-learning strategies

AU - Steils, Nadia

AU - Decrop, Alain

AU - Crié, Dominique

PY - 2019

Y1 - 2019

M3 - Article

VL - 36

SP - 276

EP - 287

JO - Journal of Consumer Marketing

JF - Journal of Consumer Marketing

SN - 0736-3761

IS - 2

ER -