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Personal profile


Being a researcher at the University of Namur (Belgium) and at the IAE Lille, University of Lille 1 (France), I am interested in consumer e-learning, consumer behaviours, knowledge, new technologies and learning related issues. I graduated in 2012 from IAE Lille (France), where I obtained a Master in research and modeling in marketing.  I joined my current research centres (CeRCLe, LEM, and CCMS) as a PhD student in the business administration department, where I defended my dissertation on October 14th, 2016. My PhD work focused on the antecedents and consequences of consumers' e-learning processes, and was carried out under the guidance of Profs. Alain Decrop (UNamur) and Dominique Crié (IAE, University of Lille 1).

As a teaching assistant in marketing I am responsible for the pratical course works in market research, marketing management, calculation models and databases, and management.



- PhD in Management Sciences - Marketing (UNamur & IAE Lille, France, Octobre 2016)

  • Thesis on the "Antecedents and Consequences of Online Consumer Learning"

- Master in Audit, Control, Research and Modeling in Marketing (IAE Lille, France, 2012)

  • Master Thesis (1st year): "The Sustainable Hotel - Sustainable Development Adoption and Progress in the French Hotel Market"
  • Master Thesis (2nd year): "The influence of e-learning modalities on consumer behaviour"

- Bachelor in Applied Communications (IHECS Brussels, Belgium, 2010)

Areas of expertise

- Consumer e-learning, consumer and online learning, knowledge and new technologies

- Consumer behaviour

- Marketing and marketing communication

External responsibilities

Teaching (lecturer):

- Market Research (2016-2017)

- Market Research in Tourism Management (2016-2017)

Teaching (practical courses):

- Market Research (since 2012)

- Marketing Management (since 2012)

- Calculation Models and Databases (since 2012)

- Methodology (2016-2017)

- Management (2012-2013)

Elective positions:

Elected at the laboratory LEM board, College C from 2015-2016 (as alternate)

Elected at the council of the business administration department (UNamur) since February 2016

Elected at the council of the Faculty of Economics, Management and Social Sciences since September 2016

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production


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