Due to the proliferation of nutritional and culinary information sources online (forums, brand websites, scientific news, social media, etc.), stakeholders from the food sector are concerned about online information sharing strategies. More specifically, the numerous technological opportunities complicate the managerial decisions regarding the adapted digital tools depending on the objective sought when sharing information. In order to better understand the values brought by different experiences of digital information exchange, this study aims to build a typology of the informational value of the digital content in the food sector. The results show that four categories of objectives (inspiration, creation, awareness and “bricolage”) can be classified according to two dimensions of values (individual or collective, passive or active). The typology contributes to shed light on the practices of Internet users and the different values induced. Managers can take advantage of these results to better understand the actions of users and offer them adequate solutions to improve the user experience.
|Journal||Management et avenir|
|Publication status||Published - 2020|