Personal profile

Introduction

Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.

Since September 2017, Alain Decrop is also Brand manager of the University of Namur.

Areas of expertise

Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication

External responsibilities

Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).

Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and Leisuretourism.com.


Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).

Awards

Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').

Diplomas

Education/Academic qualification

Doctor of Economics, University of Namur

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 1 Similar Profiles
typology Earth & Environmental Sciences
decision making Earth & Environmental Sciences
vacation Social Sciences
tourist Social Sciences
tourism Earth & Environmental Sciences
triangulation Earth & Environmental Sciences
Tourism Social Sciences
grounded theory Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 1993 2019

Research Output 1994 2017

A Journey Inside Tourist Souvenirs

Decrop, A. & Masset, J. 2017 Co-Creation and Well-Being in Tourism. Antonia, C., Metin, K., Juergen, G. & Alan, F. (eds.). Springer, p. 61 66 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Consumer behavior in tourism and hospitality research

Decrop, A. & Woodside, A. G. 2017 Bingley: Emerald Publishing Limited. 176 p. (Advances in culture, tourism and hospitality research; vol. 13)

Research output: Book/Report/JournalBook

EXPLORING TRAVELERS’ DECISION-MAKING STYLES

Atadil, A., Turk, E., Meng, F. & Decrop, A. 2017 (In preparation) In : International Journal of Contemporary Hospitality Management.

Research output: Contribution to journalArticle

Génération "peut-être": la prise de décision des Z et ses implications pour les marques

Decrop, A. 2017 Comprendre et séduire la génération Z. Batat, W. (ed.). Paris: Ellipses, p. 247-266

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Activities 1995 2017

  • 70 Participation in conference
  • 16 Participation in workshop, seminar, course

JNRC 2017- Journées normandes des recherches sur la consommation

Masset, J. (Contributor), Decrop, A. (Contributor)
23 Nov 201724 Nov 2017

Activity: Participation in conference

2017 Annual Conference of the Association for Consumer Research

Masset, J. (Contributor), Decrop, A. (Contributor)
26 Oct 201729 Oct 2017

Activity: Participation in conference

33ème congrès international de l’Association Française du Marketing (AFM)

Masset, J. (Contributor), Decrop, A. (Contributor)
17 May 201719 May 2017

Activity: Participation in conference

2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.

Masset, J. (Contributor), Decrop, A. (Contributor)
25 Apr 201728 Apr 2017

Activity: Participation in conference

Let's talk about Services

Decrop, A. (Participant)
28 Nov 201329 Nov 2013

Activity: Participation in conference

Thesis

AB3: étude d'image, satisfaction et notoriété

Author: Piret, C., 2003

Supervisor: Decrop, A. (Supervisor)

Student thesis: Master typesMaster of Management and business engineering

An Actor Dynamics Perspective of Socio-Technical Transitions: The Case Study of Energy Efficient Projects in the Information Technology Sector

Author: Lienart Van Lidth De Jeude, S., 20 Jun 2016

Supervisor: Castiaux, A. (Supervisor), Decrop, A. (President), Hammedi, W. (Jury), Swaen, V. (Jury), Williams, D. P. (Jury) & Ingham, M. (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management

Analyse du processus décisionnel sous tutelle lors de la vaccination contre le cancer du col de l'utérus

Author: Duchène, A., 2008

Supervisor: Decrop, A. (Supervisor)

Student thesis: Master typesMaster of Management and business engineering

Antecedents and Consequences of Online Consumer Learning

Author: Steils, N., 14 Oct 2016

Supervisor: Castiaux, A. (President), Decrop, A. (Supervisor), Crié, D. (Supervisor), Romainville, M. (Jury), Volle, P. (Jury) & Lakshmanan, A. (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management

Assessing the effectiveness of loyalty programs in building customer engagement and loyalty

Author: Bruneau, V., 18 Dec 2017

Supervisor: Zidda, P. (Co-Supervisor), Swaen, V. (Co-Supervisor), Kestemont, M. (President), Decrop, A. (Jury), Demoulin, N. (Jury) & Liu-Thompkins, Y. (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management