Alain DECROP

Personal profile

Introduction

Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.

Since September 2017, Alain Decrop is also Brand manager of the University of Namur.

Areas of expertise

Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication

External responsibilities

Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).

Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and Leisuretourism.com.

Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).

Awards

Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').

Diplomas

Education/Academic qualification

Doctor of Economics, University of Namur

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Projects

12 Finished
13 Active

II.D.2. Identity and evolutionary aspects of sustainable consumption

DECROP, A. & DESSART, F.

1/10/10 → …

Project: PHD

II.B.3. Profane and sacred consumption: post-modern "fusion of genres"?

DECROP, A.

8/11/07 → …

Project: Research

III.A.3. Pricing issues in the cultural field

DECROP, A., DERBAIX, M. & ZIDDA, P.

8/11/07 → …

Project: Research

I.A.3. Vacation decision making

DECROP, A.

28/09/07 → …

Project: Research

III.C.2. The performance of comparative advertising across product categories

DECROP, A.

13/03/06 → …

Project: Research

Research Output

1114 Citations
13 h-Index
36 Article
27 Chapter
27 Conference contribution
13 Literature review
19 More

An exploration into consumers’ e-learning strategies

Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In : Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.

Research output: Contribution to journal › Article

Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

Mugel, O., Gurviez, P. & Decrop, A., 1 Apr 2019, In : Journal of Public Policy & Marketing. 38, 2, p. 280-295 16 p.

Research output: Contribution to journal › Article

Online consumer learning as a tool for improving product appropriation

Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.

Research output: Contribution to journal › Article

Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

Bigné, E. & Decrop, A., 2019, The Future of Tourism. Cham: Springer, p. 131-154

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter

Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter (peer-reviewed)

Prizes

2017 Best paper award at TTRA-Angers for "The transition of tourist souvenirs: From the holiday experience to everyday life"

Julie Masset (Recipient) & Alain Decrop (Recipient), 28 Apr 2017

Prize: Prize (including medals and awards)

2017 The Judge's Best Videography Award at ACR Conference for "Tomorrowland Festival-A Heterotopia of Deviation"

Julie Masset (Recipient) & Alain Decrop (Recipient), Oct 2017

Prize: Prize (including medals and awards)

Activities

70 Participation in conference
16 Participation in workshop, seminar, course