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Personal profile

Introduction

Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.

Since September 2017, Alain Decrop is also Brand manager of the University of Namur.

Areas of expertise

Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication

External responsibilities

Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).

Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and Leisuretourism.com.


Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).

Awards

Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').

Diplomas

Education/Academic qualification

Doctor of Economics, University of Namur

Fingerprint Dive into the research topics where Alain Decrop is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Projects 1993 2019

Research Output 1994 2019

An exploration into consumers’ e-learning strategies

Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In : Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.

Research output: Contribution to journalArticle

Consumer learning
Electronic learning
Learning strategies
Learning process
New products

Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

Mugel, O., Gurviez, P. & Decrop, A., 1 Apr 2019, In : Journal of Public Policy & Marketing. 38, 2, p. 280-295 16 p.

Research output: Contribution to journalArticle

Consumer experience
Hermeneutics
Well-being
Food
Mood

Online consumer learning as a tool for improving product appropriation

Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.

Research output: Contribution to journalArticle

Appropriation
Consumer learning
Consumer products
Purchase intention
Online learning

Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

Bigné, E. & Decrop, A., 2019, The Future of Tourism. Cham: Springer, p. 131-154

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Paradox
Innovation
Tourists
Tourism marketing
Tourism

Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

Activities 1995 2017

  • 70 Participation in conference
  • 16 Participation in workshop, seminar, course

JNRC 2017- Journées normandes des recherches sur la consommation

Julie Masset (Contributor), Alain Decrop (Contributor)
23 Nov 201724 Nov 2017

Activity: Participating in or organising an event typesParticipation in conference

2017 Annual Conference of the Association for Consumer Research

Julie Masset (Contributor), Alain Decrop (Contributor)
26 Oct 201729 Oct 2017

Activity: Participating in or organising an event typesParticipation in conference

33ème congrès international de l’Association Française du Marketing (AFM)

Julie Masset (Contributor), Alain Decrop (Contributor)
17 May 201719 May 2017

Activity: Participating in or organising an event typesParticipation in conference

2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.

Julie Masset (Contributor), Alain Decrop (Contributor)
25 Apr 201728 Apr 2017

Activity: Participating in or organising an event typesParticipation in conference

Let's talk about Services

Alain Decrop (Participant)
28 Nov 201329 Nov 2013

Activity: Participating in or organising an event typesParticipation in conference

Thesis

AB3: étude d'image, satisfaction et notoriété

Author: Piret, C., 2003

Supervisor: Decrop, A. (Supervisor)

Student thesis: Master typesMaster in Management

An Actor Dynamics Perspective of Socio-Technical Transitions: The Case Study of Energy Efficient Projects in the Information Technology Sector

Author: Lienart Van Lidth De Jeude, S., 20 Jun 2016

Supervisor: Castiaux, A. (Supervisor), Decrop, A. (President), Hammedi, W. (Jury), Swaen, V. (External person) (Jury), Williams, D. P. (External person) (Jury) & Ingham, M. (External person) (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management

Analyse du processus décisionnel sous tutelle lors de la vaccination contre le cancer du col de l'utérus

Author: Duchène, A., 2008

Supervisor: Decrop, A. (Supervisor)

Student thesis: Master typesMaster in Management

Antecedents and Consequences of Online Consumer Learning

Author: Steils, N., 14 Oct 2016

Supervisor: Decrop, A. (Supervisor), Crié, D. (External person) (Supervisor), Castiaux, A. (President), Romainville, M. (Jury), Volle, P. (External person) (Jury) & Lakshmanan, A. (External person) (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management

Assessing the effectiveness of loyalty programs in building customer engagement and loyalty

Author: Bruneau, V., 18 Dec 2017

Supervisor: Zidda, P. (Co-Supervisor), Swaen, V. (External person) (Co-Supervisor), Kestemont, M. (External person) (President), Decrop, A. (Jury), Demoulin, N. (External person) (Jury) & Liu-Thompkins, Y. (External person) (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management