• 1229 Citations
  • 13 h-Index
1993 …2019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Introduction

Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.

Since September 2017, Alain Decrop is also Brand manager of the University of Namur.

Areas of expertise

Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication

External responsibilities

Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).

Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".

Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and Leisuretourism.com.


Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).

Awards

Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').

People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').

Diplomas

Education/Academic qualification

Doctor of Economics, University of Namur

Award Date: 30 Jun 1999

Fingerprint Dive into the research topics where Alain DECROP is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 1 Similar Profiles

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects

Research Output

An exploration into consumers’ e-learning strategies

Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In : Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.

Research output: Contribution to journalArticle

  • Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences

    Mugel, O., Gurviez, P. & Decrop, A., 1 Apr 2019, In : Journal of Public Policy & Marketing. 38, 2, p. 280-295 16 p.

    Research output: Contribution to journalArticle

  • Online consumer learning as a tool for improving product appropriation

    Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.

    Research output: Contribution to journalArticle

  • Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

    Bigné, E. & Decrop, A., 2019, The Future of Tourism. Cham: Springer, p. 131-154

    Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

  • Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

    Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

    Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

    Activities

    • 70 Participation in conference
    • 16 Participation in workshop, seminar, course

    JNRC 2017- Journées normandes des recherches sur la consommation

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    23 Nov 201724 Nov 2017

    Activity: Participating in or organising an event typesParticipation in conference

    2017 Annual Conference of the Association for Consumer Research

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    26 Oct 201729 Oct 2017

    Activity: Participating in or organising an event typesParticipation in conference

    33ème congrès international de l’Association Française du Marketing (AFM)

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    17 May 201719 May 2017

    Activity: Participating in or organising an event typesParticipation in conference

    2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    25 Apr 201728 Apr 2017

    Activity: Participating in or organising an event typesParticipation in conference

    Let's talk about Services

    Alain Decrop (Participant)

    28 Nov 201329 Nov 2013

    Activity: Participating in or organising an event typesParticipation in conference

    Thesis

    Commitments and opportunities: judgment and decision making by vacationers

    Author: Decrop, A., 1999

    Supervisor: Snelders, D. (External person) (Supervisor)

    Student thesis: Doc typesDoctor of Economics and Business Management