Projects per year
Personal profile
Introduction
Alain Decrop is Full professor of marketing at the Faculty of economics, social sciences and business administration at the University of Namur. He is the Director of CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center on Consumers and Marketing Strategy). Ph.D. in Business Administration, economist and historian, he teaches classes of marketing, consumer behavior and qualitative methods. His current research interests focus on decision-making processes and contemporary consumption phenomena, with applications most often related to tourism and leisure. He published a large number of books, chapters and articles in top-tier journals around these topics.
Since September 2017, Alain Decrop is also Brand manager of the University of Namur.
Areas of expertise
Consumer behavior and decision-making
Tourism and leisure marketing
Qualitative interpretive research methods
Marketing communication
External responsibilities
Visiting professor at Université Catholique de Louvain (UCL) and Saint Louis University (Université Saint-Louis de Bruxelles).
Former visiting professor at ESSEC Lyon (France), Universitat de Valencia (Spain), KUL (Catholic University of Leuven), BMI (Baltic Management Institute, Vilnius/Lithuania) and
Leti-Lovanium International School of Management (Saint-Petersburg/Russia).
Member of the "Association of Consumer Research", the "European Marketing Academy", and the "Association Française de Marketing".
Resource editor of the Annals of Tourism Research.
Associate editor of the International Journal of Culture, Leisure and Tourism Research and of the Asian Journal of Tourism and Hospitality Research.
Member of the editorial board (comité de lecture) of Recherches et Applications en Marketing, Perspectives Culturelles de la Consommation, Anatolia, and Leisuretourism.com.
Reviewer of several research papers for major conferences (EMAC, ACR, AFM, ATMC), scientific journals (Advances in Consumer Research, Journal of Business Research, European Journal of Marketing, Recherches et Applications en Marketing, Annals of Tourism Research, Anatolia, Journal of Sustainable Tourism, Gestion 2000) and edited books (Interpretive Consumer Research).
Awards
Jurors' award (Gold Award) at the Association of Consumer Research's Film Festival. Vancouver, October 2012 (film: The Père-Lachaise Cemetery: Between touristic experience and heterotopic consumption. CONSimage. 33').
People's choice award (Silver Award) at the Association of Consumer Research's Film Festival. Toronto, October 2003 (film: Colors and scarves : Symbolic consumption by soccer fans. CONSimage. 26').
Diplomas
Education/Academic qualification
Doctor of Economics, University of Namur
Award Date: 30 Jun 1999
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Network
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Projects
II.D.2. Identity and evolutionary aspects of sustainable consumption
DECROP, A. & DESSART, F.
1/10/10 → …
Project: PHD
III.A.3. Pricing issues in the cultural field
DECROP, A., DERBAIX, M. & ZIDDA, P.
8/11/07 → …
Project: Research
Research Output
An exploration into consumers’ e-learning strategies
Steils, N., Decrop, A. & Crié, D., 18 Mar 2019, In : Journal of Consumer Marketing. 36, 2, p. 276-287 12 p.Research output: Contribution to journal › Article
Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences
Mugel, O., Gurviez, P. & Decrop, A., 1 Apr 2019, In : Journal of Public Policy & Marketing. 38, 2, p. 280-295 16 p.Research output: Contribution to journal › Article
Online consumer learning as a tool for improving product appropriation
Steils, N., Crié, D. & Decrop, A., 1 Jan 2019, In : Journal of Retailing and Consumer Services. 46, p. 51-57 7 p.Research output: Contribution to journal › Article
Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing
Bigné, E. & Decrop, A., 2019, The Future of Tourism. Cham: Springer, p. 131-154Research output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter
Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy
Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar PublishingResearch output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter (peer-reviewed)
Prizes
2017 Best paper award at TTRA-Angers for "The transition of tourist souvenirs: From the holiday experience to everyday life"
Masset, Julie (Recipient) & DECROP, Alain (Recipient), 28 Apr 2017
Prize: Prize (including medals and awards)
2017 The Judge's Best Videography Award at ACR Conference for "Tomorrowland Festival-A Heterotopia of Deviation"
Masset, Julie (Recipient) & DECROP, Alain (Recipient), Oct 2017
Prize: Prize (including medals and awards)
Activities
JNRC 2017- Journées normandes des recherches sur la consommation
Julie Masset (Contributor), & Alain Decrop (Contributor)
23 Nov 2017 → 24 Nov 2017
Activity: Participating in or organising an event types › Participation in conference
2017 Annual Conference of the Association for Consumer Research
Julie Masset (Contributor), & Alain Decrop (Contributor)
26 Oct 2017 → 29 Oct 2017
Activity: Participating in or organising an event types › Participation in conference
33ème congrès international de l’Association Française du Marketing (AFM)
Julie Masset (Contributor), & Alain Decrop (Contributor)
17 May 2017 → 19 May 2017
Activity: Participating in or organising an event types › Participation in conference
2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.
Julie Masset (Contributor), & Alain Decrop (Contributor)
25 Apr 2017 → 28 Apr 2017
Activity: Participating in or organising an event types › Participation in conference
Let's talk about Services
Alain Decrop (Participant)
28 Nov 2013 → 29 Nov 2013
Activity: Participating in or organising an event types › Participation in conference
Thesis
Commitments and opportunities: judgment and decision making by vacationers
Author: Decrop, A., 1999Supervisor: Snelders, D. (External person) (Supervisor)
Student thesis: Doc types › Doctor of Economics and Business Management