Pietro Zidda is full professor of marketing and management at the University of Namur (UNamur).

He is member of the Namur Digital Institute (NaDI) and of the Center for Research on Consumption and Leisure (CeRCLe), both at UNamur and of the Center on Consumers and Marketing Strategy (CCMS), a joint initiative of UCL and UNamur.

He studied business engineering/management sciences at the Université Catholique de Louvain (Mons Campus, FUCaM) and started his academic career as a researcher in retailing in Prof. Bultez' research group, then became ICM-fellow at the J.L. Kellogg Graduate School of Management (Northwestern University, USA). He obtained his doctorate in management from the Université Catholique de Louvain (Mons Campus, FUCaM) and the Intercollegiate Center for Management Science (ICM-CIM), with a dissertation on sampling designs for the calibration on store choice models.

His main research interests are consumers' store choice behaviour, store loyalty, and wine marketing. He has published among others in Journal of Retailing, Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Wine Business Research, Tourism Analysis, European Journal of Operational Research as well as in the proceedings of international conferences (Marketing Science, ACR, EMAC, AFM, EIRASS, AWBR, etc.)

He is regularly invited as guest professor by Belgian (Louvain School of Management, UCL) as well as foreign universities/business schools (Kedge Business School, Skema Business School, EM Strasbourg and Iéseg School of Management).

He has been twice head of the business administration department of the University of Namur (2008-2010 & 2015-2018), director of the Center for Research on Consumption and Leisure (CeRCLe) at UNamur, director of the Center on Consumers and Marketing Strategy (CCMS), and member of the executive committee of the Louvain School of Management (UCL), in charge of academic study programs.

Marketing models, store choice, store loyalty, retail management, wine marketing

• Member of the Jury of the Marketer of the Year (MOTY), Belgian Association of Marketing (BAM)
• Member of the Executive Committee of the French Marketing Association (Association Française du Marketing), in charge of international relations

• Emerald outstanding paper in International Journal of Wine Business Research (2007)
• Best paper award - 3rd International Wine Business and Marketing Conference, Montpellier 2006
• ICM-Fellow (Intercollegiate Center for Management Science, Brussels) - 1997-2000

• Doctorate in management, 2000, Intercollegiate Center for Management Science (ICM, Brussels) & Université Catholique de Louvain (Mons Campus, formerly FUCaM), Belgium
• Doctoral program (part), 1997-98, Kellogg Graduate School of Management, Northwestern University, USA
• Master in management sciences ("Ingénieur de gestion"), 1993, Université Catholique de Louvain (Mons Campus, formerly FUCaM)
• Certificate of Advanced Studies in Applied Computer Sciences, 1993, Université Catholique de Louvain (Mons Campus, formerly FUCaM)