Projects per year
Personal profile
Introduction
Julie Masset is a lecturer in Marketing and the international relations coordinator at the Faculty of economics, social sciences and business administration at the University of Namur. She is a member of CeRCLe (Center for Research on Consumption and Leisure) and of CCMS (Center on Consumers and Marketing Strategy). She completed her PhD in economics and business administration at the University of Namur in 2015. Her thesis explores the processes through which meanings are given to tourist objects and how these meanings evolve through time and space. Taken together, her findings bring a holistic and dynamic perspective to the relationships between consumers and their special possessions. Her research interests include consumer research, qualitative methods, and leisure and tourism marketing.
Awards
2019 The Outstanding Paper Award at the 8th Advances in Tourism Marketing Conference (ATMC) for "Very Chic, Voyage Privé...Too good to be true? An analysis of managers' and consumers' perceptions of online luxury tourism"
2017 The Judge's best videography award at the Association for Consumer Research (ACR) Conference for "Tomorrowland Festival-A Heterotopia of Deviation"
2017 Best paper award at the Travel and Tourism Research Association (TTRA) Conference-European Chapter (Paper "The transition of tourist souvenirs: From the holiday experience to everyday life")
2015 Outstanding Paper award in International Journal of Culture, Tourism and Hospitality Research (Paper "This is a piece of coral received from captain Bob": Meanings and functions of tourist souvenirs)
Diplomas
Fingerprint
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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II.B.2. The recontextualisation of special possessions in time, space and the social environment: The case of tourist souvenirs
Decrop, A. (CoI) & Masset, J. (Researcher)
1/10/08 → 3/09/15
Project: PHD
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Videography in tourism research: An analytical review
Masset, J., Decrop, A. & Frochot, I., Jun 2024, In: Tourism Management. 102, 104869.Research output: Contribution to journal › Review article › peer-review
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‘Tomorrowland’: identity construction and expression through flags and costumes in a music festival
Masset, J. & Decrop, A., 2024, In: Leisure Studies.Research output: Contribution to journal › Article › peer-review
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Luxury tourism through private sales websites: Exploration of prestige-seeking consumers’ motivations and managers’ perceptions
Geerts, A. & Masset, J., Jun 2022, In: Journal of Business Research. 145, p. 377-386 10 p.Research output: Contribution to journal › Article › peer-review
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Meanings of Tourist Souvenirs: From the Holiday Experience to Everyday Life
Masset, J. & Decrop, A., Apr 2021, In: Journal of Travel Research. 60, 4, p. 718-734 17 p.Research output: Contribution to journal › Article › peer-review
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Translating a bright and noisy experience: videography for tourism research
DECROP, A., Frochot, I. & Masset, J., Nov 2020, In: Journal of Qualitative Research in Tourism. 1, 1, p. 7-27 21 p.Research output: Contribution to journal › Article › peer-review
Open Access
Prizes
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2015 Outstanding Paper award in International Journal of Culture, Tourism and Hospitality Research for paper "This is a piece of coral received from captain Bob: Meanings and functions of tourist souvenirs"
Masset, J. (Recipient), 2015
Prize: Prize (including medals and awards)
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2017 Best paper award at TTRA-Angers for "The transition of tourist souvenirs: From the holiday experience to everyday life"
Masset, J. (Recipient) & Decrop, A. (Recipient), 28 Apr 2017
Prize: Prize (including medals and awards)
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2017 The Judge's Best Videography Award at ACR Conference for "Tomorrowland Festival-A Heterotopia of Deviation"
Masset, J. (Recipient) & Decrop, A. (Recipient), Oct 2017
Prize: Prize (including medals and awards)
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2019 The Outstanding Paper Award at the 8th ATMC Conference for "Very Chic, Voyage Privé...Too good to be true? An analysis of managers' and consumers' perceptions of online luxury tourism"
Masset, J. (Recipient) & Geerts, A. (Recipient), Sept 2019
Prize: Prize (including medals and awards)
Activities
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Fifty Years of Consumer Research conference
DECROP, A. (Contributor), Masset, J. (Contributor) & Frochot, I. (Contributor)
2023Activity: Participating in or organising an event types › Participation in conference
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2023 Advances in Hospitality & Tourism Marketing and Management Conference
Masset, J. (Contributor) & Geerts, A. (Contributor)
2023Activity: Participating in or organising an event types › Participation in conference
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2023 Advances in Tourism Marketing Conference
Masset, J. (Contributor) & Geerts, A. (Contributor)
2023Activity: Participating in or organising an event types › Participation in conference
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2023 Monaco Symposium on Luxury
Masset, J. (Contributor) & Geerts, A. (Contributor)
2023Activity: Participating in or organising an event types › Participation in conference
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Talk on the “Life of tourist souvenirs"
Masset, J. (Speaker)
21 Apr 2021 → 23 Apr 2021Activity: Talk or presentation types › Invited talk
Thesis
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La concurrence entre Etats américains au niveau du droit des sociétés
Masset, J. (Author)Gilcart, S. (Supervisor), 2008Student thesis: Master types › Master in Management
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The recontextualization of special possessions in time, space and the social environment: The case of tourist souvenirs.
Masset, J. (Author)Decrop, A. (Supervisor), Castiaux, A. (President), Zidda, P. (Jury), Pecheux, C. (Jury), Roux, D. (Jury) & Belk, R. W. (Jury), 3 Sept 2015Student thesis: Doc types › Doctor of Economics and Business Management
Press/Media
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La méthode du "Learning by doing", c'est quoi exactement?
PONDEVILLE, S., Laurent, H. & Masset, J.
1/02/22
1 Media contribution
Press/Media: Expert Comment