Online advertising: the impact of targeted advertising on advertisers, market access and consumer choice

Niklas Fourberg; Tas Serpil; Lukas Wiewiorra; Ilsa Goldovitch; Alexandre DE STREEL; Herve Jacquemin; Jordan Hill; Madalina Nunu; Camille Bourguignon; Florian Jacques; Michele Ledger; Michael Lognoul

Online advertising: the impact of targeted advertising on advertisers, market access and consumer choice

Niklas Fourberg, Tas Serpil, Lukas Wiewiorra, Ilsa Goldovitch, Alexandre DE STREEL, Herve Jacquemin, Jordan Hill, Madalina Nunu, Camille Bourguignon, Florian Jacques, Michele Ledger, Michael Lognoul

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Résumé

In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews.

langue originale	Anglais
Lieu de publication	Luxembourg
Editeur	European Parliament
Nombre de pages	151
Etat de la publication	Publié - 2021

Accès au document

8781Version finale publiée, 1,8 MB

Contient cette citation

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abstract = "In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews.",

author = "Niklas Fourberg and Tas Serpil and Lukas Wiewiorra and Ilsa Goldovitch and {DE STREEL}, Alexandre and Herve Jacquemin and Jordan Hill and Madalina Nunu and Camille Bourguignon and Florian Jacques and Michele Ledger and Michael Lognoul",

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AU - Fourberg, Niklas

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AU - Goldovitch, Ilsa

AU - DE STREEL, Alexandre

AU - Jacquemin, Herve

AU - Hill, Jordan

AU - Nunu, Madalina

AU - Bourguignon, Camille

AU - Jacques, Florian

AU - Ledger, Michele

AU - Lognoul, Michael

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AB - In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews.

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