Abstract
In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews.
| Original language | English |
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| Place of Publication | Luxembourg |
| Publisher | European Parliament |
| Number of pages | 151 |
| Publication status | Published - 2021 |