Wafa Hammedi, Ph.D, is Professor of Service Innovation and Marketing at the University of Namur-Belgium. She received her Ph.D from the Institute for Management Research, Radboud University Nijmegen, The Netherlands. Her primary research interests include service innovation, actor ( User, customer and frontline employees) engagement. She is also interested in co-creation mechanisms ( eg: gamification)  during open/collaborative innovation and within digital platforms in Business-to Business and B-to-C contexts. Her ongoing projects include vulnerable service users (e.g. patients, users in the bottom of the pyramid ) and also vulnerable service frontline employees ( eg: disabled , ill-being, etc). 

She has published in highly recognized journals such as the Journal of Product Innovation Management, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Journal of Brand Management, Journal of Service Marketing,  Decision Management, Recherche et Applications en Marketing, International Journal of Electronic Commerce, Journal of Retailing and Consumer Services, Journal of Marketing Management, etc. 

She is the co-founder of the Annual Doctoral Symposium in the Service field "AMA - SERVSIG - Let's Talk About Service”.  She serves as Associate Editor of the Journal of Services Marketing, and is member of the Editorial Boards of several journals. She was  invested to guest edit special issues for several journals:  Journal of Services Marketing , Recherche et Applications en Marketing (A-ranked journal of the French Marketing Association), Journal of International Marketing, Psychology& Marketing.

 She won several research Awards and have obtained multiple research grants ( FEDER, BNB, Walloon Region among others ..). She collaborates closely with firms and was granted the 2013& 2015 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the service industry. She is a co-founder of CIRCE Creativity and Innovation Research Center at the University of Namur and member of the Cercle- Research Centre on Consumption and Leisure and the Namur digital Institute. She is also an academic Scholar at Cornell University -USA and an invited expert at the European commission. 

• Service Management and innovation : value co-creation in within virtual interfaces and open networks
• Open/collabotative innovation :  in both B2B and B2C contexts Innovation marketing: (adoption/ disadoption/ resistance to new/disruptive technologies) 
• Actor engagement mechanisms: Gamification/Ludification
• Actor Engagement management (eg:  users, customers, employees) 
• Vulnerable service users ( eg: Healthcare services users, service users at the Bottom of the Pyramid and emerging countries)

•    2017 - Best Research Paper Award (Bob Jonhson Research Award) At the International Research Symposium on Service Excellence in Management (QUIS) Conference 2017 (for the paper entitled a flawless strategy? The effect of losing a contest in a co-creation community)

•    2017 - Elsevier Prize for the Most Innovative at the 23rd EIRASS conference on Recent Advances in Retailing and Consumer Services Sciences was held in Edinburgh, Scotland for paper “The use of gamification mechanics to increase user and employee engagement in participative healthcare services: A study of two cases”

•    2016 - Highly Commended Paper Award from Journal of Service Management 2016 for the article « Online Customer Engagement: Creating Social Environments through Brand Community Constellations”

•    2016 - The Best Paper Award at the French Marketing Association conference -Lyon 2016 for the article “Ten Years of Value Co-creation: An Integrative Review.”

•    2013 - Worldwide IBM Faculty Award 2013 

•    2008 - Project Management Institute Best Research Award (2008)

   2006-    Scholarship Docquier 

• Associate editor of Journal of Service Marketing ( from June 2019- )
• Editorial Board of the Journal of Service Management 
• Editorial Board of the Journal of Service theory and Practice
• Editorial Board of Recherches et Pratiques Marketing 
• Editorial Board Journal of Business Research

Reviewer for the following journals  

• Journal of Service Research
• Journal of Academy of Marketing Science
• International Journal of Research in Marketing, 
• Journal of Product Innovation Management, 
• Journal of Engineering and Technology Management
• Journal of Innovation Management
• Journal of Creativity and Innovation
• Journal of Retailing and Consumer Services
• Annals of Tourism Research
• Decision Management

Reviewer for the following conferences :

• American Marketing Association (AMA)
• Academy of Management (AOM)
• Association Française du Marketing (AFM)
• European Marketing Academy (EMAC),
• European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
• European Group for Organization Studies (EGOS)
• Etc

• From 2019- Invited expert " EU high-tech skills strategy: Fostering New Service Growth and Jobs Creation".
• Ad hoc reviewer for International Research funds (eg: Poland Government, Qatar National Research Fund, European commission)
• Academic Scholar at Cornell University-USA 
• Co-founder of Let’s Talk about Service „ Doctoral Worskhop of The American Marketing Association- SERVSIG.
• Jury member of the AMA best  doctoral dissertation Award 2019- SERVSIG. 
• Organizer of the first conference on the topic “Service Organization and Society innovation in emerging countries. 1st edition Took place, 12-14th December, Casablanca – Morocco. ( see link : https://www.servsig.org/wordpress/2019/01/review-of-isos-in-casablanca/

• Chair of Special Interest Group  on service Innovation at ISPIM.
• From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
• Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium
• Co-founder of “BeProdigious”: The first entrepreneurial contest for students at Namur region 

• Visting Professor at University Hassan 1- Morrocco

• Visiting Professor at University of Sfax-Tunisia

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands

Wafa Hammedi, Ph.D, is Professor of Service Innovation and Marketing at the University of Namur-Belgium. She received her Ph.D from the Institute for Management Research, Radboud University Nijmegen, The Netherlands. Her primary research interests include service innovation, actor ( User, customer and frontline employees) engagement. She is also interested in co-creation mechanisms ( eg: gamification)  during open/collaborative innovation and within digital platforms in Business-to Business and B-to-C contexts. Her ongoing projects include vulnerable service users (e.g. patients, users in the bottom of the pyramid ) and also vulnerable service frontline employees ( eg: disabled , ill-being, etc). 

She has published in highly recognized journals such as the Journal of Product Innovation Management, Journal of Interactive Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Journal of Brand Management, Journal of Service Marketing,  Decision Management, Recherche et Applications en Marketing, International Journal of Electronic Commerce, Journal of Retailing and Consumer Services, Journal of Marketing Management, etc. 

She is the co-founder of the Annual Doctoral Symposium in the Service field "AMA - SERVSIG - Let's Talk About Service”.  She serves as Associate Editor of the Journal of Services Marketing, and is member of the Editorial Boards of several journals. She was  invested to guest edit special issues for several journals:  Journal of Services Marketing , Recherche et Applications en Marketing (A-ranked journal of the French Marketing Association), Journal of International Marketing, Psychology& Marketing.

 She won several research Awards and have obtained multiple research grants ( FEDER, BNB, Walloon Region among others ..). She collaborates closely with firms and was granted the 2013& 2015 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the service industry. She is a co-founder of CIRCE Creativity and Innovation Research Center at the University of Namur and member of the Cercle- Research Centre on Consumption and Leisure and the Namur digital Institute. She is also an academic Scholar at Cornell University -USA and an invited expert at the European commission. 

• Service Management and innovation : value co-creation in within virtual interfaces and open networks
• Open/collabotative innovation :  in both B2B and B2C contexts Innovation marketing: (adoption/ disadoption/ resistance to new/disruptive technologies) 
• Actor engagement mechanisms: Gamification/Ludification
• Actor Engagement management (eg:  users, customers, employees) 
• Vulnerable service users ( eg: Healthcare services users, service users at the Bottom of the Pyramid and emerging countries)

•    2017 - Best Research Paper Award (Bob Jonhson Research Award) At the International Research Symposium on Service Excellence in Management (QUIS) Conference 2017 (for the paper entitled a flawless strategy? The effect of losing a contest in a co-creation community)

•    2017 - Elsevier Prize for the Most Innovative at the 23rd EIRASS conference on Recent Advances in Retailing and Consumer Services Sciences was held in Edinburgh, Scotland for paper “The use of gamification mechanics to increase user and employee engagement in participative healthcare services: A study of two cases”

•    2016 - Highly Commended Paper Award from Journal of Service Management 2016 for the article « Online Customer Engagement: Creating Social Environments through Brand Community Constellations”

•    2016 - The Best Paper Award at the French Marketing Association conference -Lyon 2016 for the article “Ten Years of Value Co-creation: An Integrative Review.”

•    2013 - Worldwide IBM Faculty Award 2013 

•    2008 - Project Management Institute Best Research Award (2008)

   2006-    Scholarship Docquier 

• Associate editor of Journal of Service Marketing ( from June 2019- )
• Editorial Board of the Journal of Service Management 
• Editorial Board of the Journal of Service theory and Practice
• Editorial Board of Recherches et Pratiques Marketing 
• Editorial Board Journal of Business Research

Reviewer for the following journals  

• Journal of Service Research
• Journal of Academy of Marketing Science
• International Journal of Research in Marketing, 
• Journal of Product Innovation Management, 
• Journal of Engineering and Technology Management
• Journal of Innovation Management
• Journal of Creativity and Innovation
• Journal of Retailing and Consumer Services
• Annals of Tourism Research
• Decision Management

Reviewer for the following conferences :

• American Marketing Association (AMA)
• Academy of Management (AOM)
• Association Française du Marketing (AFM)
• European Marketing Academy (EMAC),
• European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
• European Group for Organization Studies (EGOS)
• Etc

• From 2019- Invited expert " EU high-tech skills strategy: Fostering New Service Growth and Jobs Creation".
• Ad hoc reviewer for International Research funds (eg: Poland Government, Qatar National Research Fund, European commission)
• Academic Scholar at Cornell University-USA 
• Co-founder of Let’s Talk about Service „ Doctoral Worskhop of The American Marketing Association- SERVSIG.
• Jury member of the AMA best  doctoral dissertation Award 2019- SERVSIG. 
• Organizer of the first conference on the topic “Service Organization and Society innovation in emerging countries. 1st edition Took place, 12-14th December, Casablanca – Morocco. ( see link : https://www.servsig.org/wordpress/2019/01/review-of-isos-in-casablanca/

• Chair of Special Interest Group  on service Innovation at ISPIM.
• From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
• Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium
• Co-founder of “BeProdigious”: The first entrepreneurial contest for students at Namur region 

• Visting Professor at University Hassan 1- Morrocco

• Visiting Professor at University of Sfax-Tunisia

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands