Research output per year
Research output per year
Project Details
Layman's description
Comment le marketing peut-il aider à la conception de logiciels de recommandation pour biens durables, chers et/ou complexes? Comment prédire correctement le ROI de tels logiciels? Ce projet rapproche les domaines du marketing (psychologie de l’achat) et du numérique afin de proposer des logiciels de recommandation interactifs vraiment efficaces, faciles à comprendre et à utiliser, qui seront rapidement adoptés par leurs utilisateurs.
| Acronym | CoPSyRI |
|---|---|
| Status | Finished |
| Effective start/end date | 1/01/20 → 31/12/23 |
Funder and research program
- Wallonia: Phd in Enterprise
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Research output
- 1 Conference contribution
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Impact of Interactive Recommendation Systems on Shopping Outcomes: the Moderating Role of Trust, Innovativeness and Self-expressiveness
DEVENTER, C. & ZIDDA, P., 16 Sept 2020, (Accepted/In press) 11th European Marketing Academy (EMAC) Regional Conference. European Marketing AcademyResearch output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution