Examining the Impact of Psychological Factors on Consumer Spending Habits Amidst the COVID-19 Pandemic

Résumé

Covid-19 meant an impact on the consumers' daily lives, it brought despair, fear, and other negative emotions leading to changes in shopping habits. This study investigates the different consumer internal factors that might explain the spending habits during COVID-19, especially the grocery shopping habits. An online survey was designed and sent to 591 participants. To do so, multiple regression predictive models were used to analyze the survey data. Findings show that variables such as the perceived severity of using digital services or consumer confidence (optimism) influence the changes on spending habits.

la date de réponse	29 août 2023
langue originale	Anglais
L'institution diplômante	Universite de Namur
Superviseur	Pietro Zidda (Promoteur)