Covid-19 meant an impact on the consumers' daily lives, it brought despair, fear, and other
negative emotions leading to changes in shopping habits. This study investigates the different
consumer internal factors that might explain the spending habits during COVID-19, especially
the grocery shopping habits. An online survey was designed and sent to 591 participants. To
do so, multiple regression predictive models were used to analyze the survey data. Findings
show that variables such as the perceived severity of using digital services or consumer
confidence (optimism) influence the changes on spending habits.
Date of Award | 29 Aug 2023 |
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Original language | English |
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Awarding Institution | |
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Supervisor | Pietro Zidda (Supervisor) |
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Examining the Impact of Psychological Factors on Consumer Spending Habits
Amidst the COVID-19 Pandemic
ERKAINA, H. (Author). 29 Aug 2023
Student thesis: Master types › Master in Management Professional focus