Channel choice behaviour for different usage situations: The case of the wine product category

Pietro Zidda; Larry Lockshin; Stéphanie van der Haert

Channel choice behaviour for different usage situations: The case of the wine product category

Pietro Zidda, Larry Lockshin, Stéphanie van der Haert

Centre de recherche sur la consommation et les loisirs

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

langue originale	Anglais
titre	Proceedings of the 4th International Conference of the Academy of Wine Business Research, Siena, Italy, July 17-19
Etat de la publication	Publié - 2008

Contient cette citation

@inproceedings{f2a7df64d40f419c9bb4904f9c0c46c0,

title = "Channel choice behaviour for different usage situations: The case of the wine product category",

author = "Pietro Zidda and Larry Lockshin and {van der Haert}, St{\'e}phanie",

year = "2008",

language = "English",

booktitle = "Proceedings of the 4th International Conference of the Academy of Wine Business Research, Siena, Italy, July 17-19",

}

Channel choice behaviour for different usage situations: The case of the wine product category. / Zidda, Pietro; Lockshin, Larry; van der Haert, Stéphanie.
Proceedings of the 4th International Conference of the Academy of Wine Business Research, Siena, Italy, July 17-19. 2008.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque