Pourquoi les entreprises devraient-elles s’intéresser à l’attitude des clients vis-à-vis de leur programme de fidélité ?

Translated title of the contribution: Do customers’ perceived benefits with loyalty programs influence their store loyalty? The case of hierarchical loyalty programs

Virginie Bruneau, Pietro Zidda

Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution

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Social Sciences

Economics, Econometrics and Finance