Original language | English |
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Title of host publication | Proceedings of the Marketing Science Conference, Edmonton, Canada, June 26-28, |
Publication status | Published - 2002 |
Estimating customers' willingness-to-pay by means of a probabilistic elicitation method : The case of home nursing services
Pietro Zidda, Nadia SINIGAGLIA, Maud Derbaix
Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution