I.D.4. Loyalty program design and perceived benefits

Project: Research

Project Details

Description

The objective of this research is to study the relationship between, on the one hand, the structure and reward scheme of loyalty programs as well as the benefits customers perceive from their participation in these loyalty programmes and, on the other hand, customers' satisfaction towards these programs and their store or brand loyalty.
StatusActive
Effective start/end date1/01/10 → …

Keywords

  • perceive benefits
  • loyalty programs
  • store loyalty
  • satisfaction