Project Details
Description
The objective of this research is to study the relationship between, on the one hand, the structure and reward scheme of loyalty programs as well as the benefits customers perceive from their participation in these loyalty programmes and, on the other hand, customers' satisfaction towards these programs and their store or brand loyalty.
| Status | Active |
|---|---|
| Effective start/end date | 1/01/10 → … |
Keywords
- perceive benefits
- loyalty programs
- store loyalty
- satisfaction
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