Project Details
Description
This research investigates how consumers choose a particular retail channel (e.g., supermarkets, specialized stores, Internet) according to the underlying purchase reason or motivation (e.g., immediate consumption, stockpilling, for a present). This study implements discrete choice modeling and is undertaken in the wine sector.
| Status | Active |
|---|---|
| Effective start/end date | 1/09/06 → … |
Keywords
- wine sector
- purchase motivation
- multichannel choice behavior
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