Consumers visit on the same shopping trip several stores of a same category (e.g., supermarkets, clothing stores) or pursue several objectives while coupling for example shopping with leisure activities. These behaviours named respectively "multi-stop" and "multi-purpose" can also coexist within the same shopping trip. Research is undertaken to better understand and to model such shopping behaviours.
|Effective start/end date||1/10/04 → …|
- Comportement de shopping
- choix de magasin