Project Details
Description
Consumers visit on the same shopping trip several stores of a same category (e.g., supermarkets, clothing stores) or pursue several objectives while coupling for example shopping with leisure activities. These behaviours named respectively "multi-stop" and "multi-purpose" can also coexist within the same shopping trip. Research is undertaken to better understand and to model such shopping behaviours.
| Status | Active |
|---|---|
| Effective start/end date | 1/10/04 → … |
Keywords
- distribution
- Comportement de shopping
- choix de magasin
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