I.C.1. "Multi-stop" and/or "multi-purpose" shopping behavior

Project: Research

Project Details

Description

Consumers visit on the same shopping trip several stores of a same category (e.g., supermarkets, clothing stores) or pursue several objectives while coupling for example shopping with leisure activities. These behaviours named respectively "multi-stop" and "multi-purpose" can also coexist within the same shopping trip. Research is undertaken to better understand and to model such shopping behaviours.
StatusActive
Effective start/end date1/10/04 → …

Keywords

  • distribution
  • Comportement de shopping
  • choix de magasin