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Personal profile

Introduction

Julie Masset is a lecturer in Marketing and the mobility coordinator at the Faculty of economics, social sciences and business administration at the University of Namur. She is a member of CeRCLe (Center for Research on Consumption and Leisure) and of CCMS (Center on Consumers and Marketing Strategy). She completed her PhD in economics and business administration at the University of Namur in 2015. Her thesis explores the processes through which meanings are given to tourist objects and how these meanings evolve through time and space. Taken together, her findings bring a holistic and dynamic perspective to the relationships between consumers and their special possessions. She was also a visiting scholar at the Schulich School of Business (Toronto) in 2013-2014.

 

Diplomas

Awards

2017 Best paper award at the Travel and Tourism Research Association (TTRA) Conference-European Chapter (Paper "The transition of tourist souvenirs: From the holiday experience to everyday life")

Awards

2017 Best paper award at the Travel and Tourism Research Association (TTRA) Conference-European Chapter (Paper "The transition of tourist souvenirs: From the holiday experience to everyday life")

 

2015 Outstanding Paper award in International Journal of Culture, Tourism and Hospitality Research (Paper "This is a piece of coral received from captain Bob": Meanings and functions of tourist souvenirs)    

 

 

 

 

 

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Projects

Research Output

Building knowledge from the tourism field: the grounded theory approach

Decrop, A. & Masset, J., 27 Jul 2018, Handbook of Research Methods for Tourism and Hospitality Management. Nunkoo, R. (ed.). Edward Elgar Publishing, p. 136-156 21 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

A Journey Inside Tourist Souvenirs

Decrop, A. & Masset, J., 2017, Co-Creation and Well-Being in Tourism. Antonia, C., Metin, K., Juergen, G. & Alan, F. (eds.). Springer, p. 61-66

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Le patrimoine culturel immatériel et le tourisme

Masset, J., 2017, Patrimoine Culturel Immatériel- Transmission, Documentation, Valorisation. Lempereur, F. (ed.). Presses Universitaires de Liège

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

The transition of tourist souvenirs: From the holiday experience to everyday life

Masset, J. & Decrop, A., 26 Apr 2017, TTRA (Travel and Tourism Research Association) Europe Chapter. Angers

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

A t-shirt from New York, a coral from Mauritius: A functional typology of tourist souvenirs

Decrop, A. & Masset, J., 2014, Tourists' Behaviors and Evaluations: Advances in Culture, Tourism and Hospitality Research. Woodside, A. G. & Kozak, M. (eds.). Emerald Group, Vol. 9. p. 31-39

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

  • Activities

    • 18 Participation in conference
    • 10 Participation in workshop, seminar, course
    • 1 Participation to a Symposium, a study Day
    • 1 Research/Teaching in a external institution

    JNRC 2017- Journées normandes des recherches sur la consommation

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    23 Nov 201724 Nov 2017

    Activity: Participating in or organising an event typesParticipation in conference

    2017 Annual Conference of the Association for Consumer Research

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    26 Oct 201729 Oct 2017

    Activity: Participating in or organising an event typesParticipation in conference

    33ème congrès international de l’Association Française du Marketing (AFM)

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    17 May 201719 May 2017

    Activity: Participating in or organising an event typesParticipation in conference

    2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.

    Julie Masset (Contributor), & Alain Decrop (Contributor)

    25 Apr 201728 Apr 2017

    Activity: Participating in or organising an event typesParticipation in conference

    6th Advances in Tourism Marketing Conference

    Julie Masset (Contributor)

    8 Sep 201510 Sep 2015

    Activity: Participating in or organising an event typesParticipation in conference

    Thesis

    La concurrence entre Etats américains au niveau du droit des sociétés

    Author: Masset, J., 2008

    Supervisor: Gilcart, S. (Supervisor)

    Student thesis: Master typesMaster in Management

    The recontextualization of special possessions in time, space and the social environment: The case of tourist souvenirs.

    Author: Masset, J., 3 Sep 2015

    Supervisor: Decrop, A. (Supervisor), Castiaux, A. (President), Zidda, P. (Jury), Pecheux, C. (External person) (Jury), Roux, D. (External person) (Jury) & Belk, R. W. (External person) (Jury)

    Student thesis: Doc typesDoctor of Economics and Business Management