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Personal profile

Introduction

Julie Masset is a lecturer in Marketing and the mobility coordinator at the Faculty of economics, social sciences and business administration at the University of Namur. She is a member of CeRCLe (Center for Research on Consumption and Leisure) and of CCMS (Center on Consumers and Marketing Strategy). She completed her PhD in economics and business administration at the University of Namur in 2015. Her thesis explores the processes through which meanings are given to tourist objects and how these meanings evolve through time and space. Taken together, her findings bring a holistic and dynamic perspective to the relationships between consumers and their special possessions. She was also a visiting scholar at the Schulich School of Business (Toronto) in 2013-2014.

 

Diplomas

Awards

2017 Best paper award at the Travel and Tourism Research Association (TTRA) Conference-European Chapter (Paper "The transition of tourist souvenirs: From the holiday experience to everyday life")

Awards

2017 Best paper award at the Travel and Tourism Research Association (TTRA) Conference-European Chapter (Paper "The transition of tourist souvenirs: From the holiday experience to everyday life")

 

2015 Outstanding Paper award in International Journal of Culture, Tourism and Hospitality Research (Paper "This is a piece of coral received from captain Bob": Meanings and functions of tourist souvenirs)    

 

 

 

 

 

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tourist Social Sciences
typology Social Sciences
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possession Social Sciences
grounded theory Social Sciences
stereotype Social Sciences
symbol Social Sciences
Tourists Business & Economics

Projects 2008 2015

Research Output 2010 2018

Building knowledge from the tourism field: the grounded theory approach

Decrop, A. & Masset, J., 2018, Handbook of Research Methods in Tourism and Hospitality Management. Nunkoo, R. (ed.). Edward Elgar Publishing, p. 136-156 20 p.

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

A Journey Inside Tourist Souvenirs

Decrop, A. & Masset, J., 2017, Co-Creation and Well-Being in Tourism. Antonia, C., Metin, K., Juergen, G. & Alan, F. (eds.). Springer, p. 61-66

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter

Le patrimoine culturel immatériel et le tourisme

Masset, J., 2017, Patrimoine Culturel Immatériel- Transmission, Documentation, Valorisation. Lempereur, F. (ed.). Presses Universitaires de Liège

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

The transition of tourist souvenirs: From the holiday experience to everyday life

Masset, J. & Decrop, A., 26 Apr 2017, TTRA (Travel and Tourism Research Association) Europe Chapter. Angers

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Deity
Tourists
Neglect
Identity construction
Disposal

Activities 2009 2017

  • 18 Participation in conference
  • 10 Participation in workshop, seminar, course
  • 1 Participation to a Symposium, a study Day
  • 1 Research/Teaching in a external institution

JNRC 2017- Journées normandes des recherches sur la consommation

Julie Masset (Contributor), Alain Decrop (Contributor)
23 Nov 201724 Nov 2017

Activity: Participating in or organising an event typesParticipation in conference

2017 Annual Conference of the Association for Consumer Research

Julie Masset (Contributor), Alain Decrop (Contributor)
26 Oct 201729 Oct 2017

Activity: Participating in or organising an event typesParticipation in conference

33ème congrès international de l’Association Française du Marketing (AFM)

Julie Masset (Contributor), Alain Decrop (Contributor)
17 May 201719 May 2017

Activity: Participating in or organising an event typesParticipation in conference

2017 Travel and Tourism Research Association (TTRA) Conference- European Chapter.

Julie Masset (Contributor), Alain Decrop (Contributor)
25 Apr 201728 Apr 2017

Activity: Participating in or organising an event typesParticipation in conference

6th Advances in Tourism Marketing Conference

Julie Masset (Contributor)
8 Sep 201510 Sep 2015

Activity: Participating in or organising an event typesParticipation in conference

Thesis

La concurrence entre Etats américains au niveau du droit des sociétés

Author: Masset, J., 2008

Supervisor: Gilcart, S. (Supervisor)

Student thesis: Master typesMaster in Management

The recontextualization of special possessions in time, space and the social environment: The case of tourist souvenirs.

Author: Masset, J., 3 Sep 2015

Supervisor: Decrop, A. (Supervisor), Castiaux, A. (President), Zidda, P. (Jury), Pecheux, C. (External person) (Jury), Roux, D. (External person) (Jury) & Belk, R. W. (External person) (Jury)

Student thesis: Doc typesDoctor of Economics and Business Management