Towards a Theory-Based Measure of Purchase Variation, Academy of Marketing Science Review [Online], 00(06), Available: http://www.amsreview.org/amsrev/measure/gijsbrechts06-00.html

E Gijsbrechts, K. Campo, Patricia Nisol

    Research output: Other contribution

    Original languageEnglish
    Publication statusPublished - 2000

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