RésuméTglobalization of the market and the increase of competition, the capacity of a company to retain and attract customers has become one of the biggest factors of its success and longevity.This statement tends to be more accurate in the web environment since the competitor is only a click away. It is in this context that the concept of customer’s loyalty becomes essential, both economically and competitively.
This study, tends to extend the knowledge of the implication between the logistics efficiency and the loyalty to the B2C e-commerce sector. It aims to better understand the implication of logistics accuracy on customer retention in order to provide additional insight of a good recipe of the e-commerce loyalty and how logistics affects it.
|la date de réponse||2020|
|Superviseur||Jean-Yves Gnabo (Promoteur)|