Value-added crowdsourcing: Digital catalysts for creative contests

Nadia Steils, Salwa Hanine

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

Résumé

This chapter investigates the role of digital tools in the value co-creation process of creative contests. Based on a multidisciplinary literature and a discourse analysis of existing creative and innovation contests, the authors identify four categories of tools that affect the value co-creation process: proactive and reactive, trial-and-error, and social learning tools. A synthesizing framework presents how the integration of these tools is beneficial to the exchange of resources between the different stakeholders of creative crowdsourcing. The authors further identify practical tools (i.e., instructive and promoting, creativity supporting, collaborative, and evaluating tools), which intervene in the three phases of crowdsourcing activities (i.e., before, during, and after).
langue originaleAnglais
titreManaging diversity, innovation, and infrastructure in digital business
EditeurIGI Global
Chapitre8
Pages160-179
Nombre de pages19
ISBN (Electronique)9781522559948
ISBN (imprimé)9781522559931
Etat de la publicationPublié - 2019

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  • Contient cette citation

    Steils, N., & Hanine, S. (2019). Value-added crowdsourcing: Digital catalysts for creative contests. Dans Managing diversity, innovation, and infrastructure in digital business (p. 160-179). IGI Global.