Résumé
This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.
langue originale | Anglais |
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Pages (de - à) | 189-197 |
Nombre de pages | 9 |
journal | Tourism Analysis |
Volume | 11 |
Numéro de publication | 3 |
Etat de la publication | Publié - 2006 |