Typology of vacation decision-making modes

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Résumé

This article presents a new typology of vacationers, which is based on decision-making variables rather than on traditional sociodemographic and psychographic criteria. We describe six types of vacationers: habitual, rational, hedonic, opportunistic, constrained, and adaptable. This typology emerged from an interpretive qualitative study of Belgian vacationers. Here factor and cluster analyses help us to quantitatively validate the typology on a representative sample of holidaymakers.

langue originaleAnglais
Pages (de - à)189-197
Nombre de pages9
journalTourism Analysis
Volume11
Numéro de publication3
Etat de la publicationPublié - 2006

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