Translating a bright and noisy experience: videography for tourism research

Alain DECROP, Isabelle Frochot, Julie Masset

Résultats de recherche: Contribution à un journal/une revueArticleRevue par des pairs


The aim of this paper is to introduce videography as a valuable approach for collecting data, supporting theory-building and disseminating results in tourism research. Visual research is a powerful approach that has been intensively used in the main field of consumer research but surprisingly less often in a tourism context. However, most tourist behaviours and experiences are ‘bright and noisy’ and cannot be fully translated by written productions. This is why we present videography as a research tool in its own right, opening new dimensions to qualitative research. This article aims to discuss the advan-tages and limitations of video and demonstrates why it is worthwhile to tourism studies. It also explains the steps involved in the production of a video and illustrated by a 20-minute video on tourist souvenirs.

langue originaleAnglais
Pages (de - à)7-27
Nombre de pages21
journalJournal of Qualitative Research in Tourism
Numéro de publication1
Les DOIs
Etat de la publicationPublié - nov. 2020

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