The influence of the product's color an shape on brand personality

Gaëlle Pantin-Sohier; Alain Decrop

The influence of the product's color an shape on brand personality

Gaëlle Pantin-Sohier, Alain Decrop

Centre de recherche sur la consommation et les loisirs

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

langue originale	Anglais
titre	Proceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark.
Lieu de publication	Copenhagen, Danemark
Editeur	European Institute for Advanced Studies in Management
Etat de la publication	Publié - 2005

Contient cette citation

@inproceedings{637620e3cb524ec8bd9fd99c6361921d,

title = "The influence of the product's color an shape on brand personality",

author = "Ga{\"e}lle Pantin-Sohier and Alain Decrop",

year = "2005",

language = "English",

booktitle = "Proceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark.",

publisher = "European Institute for Advanced Studies in Management",

address = "Belgium",

}

The influence of the product's color an shape on brand personality. / Pantin-Sohier, Gaëlle; Decrop, Alain.
Proceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark.. Copenhagen, Danemark: European Institute for Advanced Studies in Management, 2005.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

TY - GEN

T1 - The influence of the product's color an shape on brand personality

AU - Pantin-Sohier, Gaëlle

AU - Decrop, Alain

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 12th International Product Development Management Conference, Copenhagen, Denmark.

PB - European Institute for Advanced Studies in Management

CY - Copenhagen, Danemark

ER -