The influence of product class on the effectiveness of comparative advertising

Alain Decrop; Stéphanie Abs; Tom Ries

The influence of product class on the effectiveness of comparative advertising

Alain Decrop, Stéphanie Abs, Tom Ries

Centre de recherche sur la consommation et les loisirs

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

langue originale	Anglais
titre	Marketing : responsible and relevant?
Sous-titre	proceedings of the 32nd EMAC conference, May 20-23rd, 2003, Glasgow 2003
rédacteurs en chef	Michael Saren, Alan Wilson
Lieu de publication	Glasgow
Editeur	University of Strathclyde
Etat de la publication	Publié - 2003
Evénement	32nd European Marketing Academy (EMAC) Conference - Glasgow, UK (University of Strathclyde) Durée: 20 mai 2003 → …

Une conférence

Une conférence	32nd European Marketing Academy (EMAC) Conference
La ville	Glasgow, UK (University of Strathclyde)
période	20/05/03 → …

Contient cette citation

@inproceedings{1d54dd2b9a014ae0ab7fcc23b2f787bf,

title = "The influence of product class on the effectiveness of comparative advertising",

author = "Alain Decrop and St{\'e}phanie Abs and Tom Ries",

year = "2003",

language = "English",

editor = "Michael Saren and Alan Wilson",

booktitle = "Marketing : responsible and relevant?",

publisher = "University of Strathclyde",

address = "United Kingdom",

note = "32nd European Marketing Academy (EMAC) Conference ; Conference date: 20-05-2003",

}

Decrop, A, Abs, S & Ries, T 2003, The influence of product class on the effectiveness of comparative advertising. Dans M Saren & A Wilson (eds), Marketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23rd, 2003, Glasgow 2003. University of Strathclyde, Glasgow, 32nd European Marketing Academy (EMAC) Conference, Glasgow, UK (University of Strathclyde), 20/05/03.

The influence of product class on the effectiveness of comparative advertising. / Decrop, Alain; Abs, Stéphanie; Ries, Tom.
Marketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23rd, 2003, Glasgow 2003. Ed. / Michael Saren; Alan Wilson. Glasgow: University of Strathclyde, 2003.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

TY - GEN

T1 - The influence of product class on the effectiveness of comparative advertising

AU - Decrop, Alain

AU - Abs, Stéphanie

AU - Ries, Tom

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - Marketing : responsible and relevant?

A2 - Saren, Michael

A2 - Wilson, Alan

PB - University of Strathclyde

CY - Glasgow

T2 - 32nd European Marketing Academy (EMAC) Conference

Y2 - 20 May 2003

ER -