The impact of product packaging on brand image: Implications for new product development

Gaëlle Pantin-Sohier, Alain Decrop

Résultats de recherche: Papier de travail

langue originale	Anglais
Lieu de publication	Birmingham
Éditeur	Thought Leaders International Conference on Brand Management, Birmingham Business School
Etat de la publication	Publié - 2007

Contient cette citation

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