The impact of product packaging on brand image: Implications for new product development

Gaëlle Pantin-Sohier, Alain Decrop

Résultats de recherche: Papier de travail › Article de travail

langue originale	Anglais
Lieu de publication	Birmingham
Éditeur	Thought Leaders International Conference on Brand Management, Birmingham Business School
Etat de la publication	Publié - 2007

Contient cette citation

@techreport{ab348b3177754074977833fca2301c71,

title = "The impact of product packaging on brand image: Implications for new product development",

author = "Ga{\"e}lle Pantin-Sohier and Alain Decrop",

year = "2007",

language = "English",

publisher = "Thought Leaders International Conference on Brand Management, Birmingham Business School",

type = "WorkingPaper",

institution = "Thought Leaders International Conference on Brand Management, Birmingham Business School",

}

TY - UNPB

T1 - The impact of product packaging on brand image: Implications for new product development

AU - Pantin-Sohier, Gaëlle

AU - Decrop, Alain

PY - 2007

Y1 - 2007

M3 - Working paper

BT - The impact of product packaging on brand image: Implications for new product development

PB - Thought Leaders International Conference on Brand Management, Birmingham Business School

CY - Birmingham

ER -