Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

Enrique Bigné, Alain Decrop

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

Résumé

Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.
langue originaleAnglais
titreThe Future of Tourism
Lieu de publicationCham
EditeurSpringer
Pages131-154
étatPublié - 2019

Empreinte digitale

Paradox
Innovation
Tourists
Tourism marketing
Tourism
Marketing
Service innovation
Tourist destination
New products
Tourist behaviour
New services
Market process
Financing
Scenarios

Citer ceci

Bigné, E., & Decrop, A. (2019). Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. Dans The Future of Tourism (p. 131-154). Cham: Springer.
Bigné, Enrique ; Decrop, Alain. / Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. The Future of Tourism. Cham : Springer, 2019. p. 131-154
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Bigné, E & Decrop, A 2019, Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. Dans The Future of Tourism. Springer, Cham, p. 131-154.

Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. / Bigné, Enrique; Decrop, Alain.

The Future of Tourism. Cham : Springer, 2019. p. 131-154.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

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Bigné E, Decrop A. Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing. Dans The Future of Tourism. Cham: Springer. 2019. p. 131-154