Paradoxes of Postmodern Tourists and Innovation in Tourism Marketing

Enrique Bigné, Alain Decrop

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

Résumé

Innovation challenges tourism experiences in a new digitalized era. The new scenario is showing some paradoxical changes that lead to new approaches for tourism production, distribution, and financing. This chapter focuses on innovation in marketing, involving market processes, new changes in tourist behavior and new approaches adopted by companies to face new trends. An emphasis is given to service innovation in tourism, with a special focus on companies, tourist destinations, and the digital environment. Likewise, the chapter examines a series of paradoxes of postmodern tourists and how companies develop new products and services to try to address them.
langue originaleAnglais
titreThe Future of Tourism
Lieu de publicationCham
EditeurSpringer
Pages131-154
Etat de la publicationPublié - 2019

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