On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market

Pietro Zidda; Nathalie Demoulin

On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market

Pietro Zidda, Nathalie Demoulin

Centre de recherche sur la consommation et les loisirs

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

langue originale	Anglais
titre	Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May.
Etat de la publication	Publié - 2005

Contient cette citation

@inproceedings{c7c532a85fa54730a004852f72d0b135,

title = "On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market",

author = "Pietro Zidda and Nathalie Demoulin",

year = "2005",

language = "English",

booktitle = "Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May.",

}

On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market. / Zidda, Pietro; Demoulin, Nathalie.
Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May.. 2005.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque