Les paradoxes du consommateur postmoderne

Alain Decrop

Les paradoxes du consommateur postmoderne

Résultats de recherche: Contribution à un journal/une revue › Article › Revue par des pairs

Résumé

This paper takes place within the societal shift from modernism to postmodernism and presents major consumption trends of the last two decennia. Those trends lead to a series of paradoxes that are interpreted in the light of postmodernist theories. The paper shows how consumption phenomena develop around those paradoxes and how marketing and firms benefit from them by offering a broad range of products and activities to contemporary consumers. © De Boeck Université.

langue originale	Français
Pages (de - à)	85-93
Nombre de pages	9
journal	Reflets et perspectives de la vie économique
Volume	47
Numéro de publication	2
Etat de la publication	Publié - 2008

SDG des Nations Unies

Ce résultat contribue à ou aux Objectifs de développement durable suivants

Autres fichiers et liens

Link to publication in Scopus

Contient cette citation

@article{615dd25ceaa54b1e9c877344fb8fbdc9,

title = "Les paradoxes du consommateur postmoderne",

abstract = "This paper takes place within the societal shift from modernism to postmodernism and presents major consumption trends of the last two decennia. Those trends lead to a series of paradoxes that are interpreted in the light of postmodernist theories. The paper shows how consumption phenomena develop around those paradoxes and how marketing and firms benefit from them by offering a broad range of products and activities to contemporary consumers. {\textcopyright} De Boeck Universit{\'e}.",

keywords = "Consumer behaviour, Eclecticism, Hyperreality, Postmodernism",

author = "Alain Decrop",

year = "2008",

language = "Fran{\c c}ais",

volume = "47",

pages = "85--93",

journal = "Reflets et perspectives de la vie {\'e}conomique",

issn = "1782-1509",

publisher = "Boeck Universite",

number = "2",

}

TY - JOUR

T1 - Les paradoxes du consommateur postmoderne

AU - Decrop, Alain

PY - 2008

Y1 - 2008

N2 - This paper takes place within the societal shift from modernism to postmodernism and presents major consumption trends of the last two decennia. Those trends lead to a series of paradoxes that are interpreted in the light of postmodernist theories. The paper shows how consumption phenomena develop around those paradoxes and how marketing and firms benefit from them by offering a broad range of products and activities to contemporary consumers. © De Boeck Université.

AB - This paper takes place within the societal shift from modernism to postmodernism and presents major consumption trends of the last two decennia. Those trends lead to a series of paradoxes that are interpreted in the light of postmodernist theories. The paper shows how consumption phenomena develop around those paradoxes and how marketing and firms benefit from them by offering a broad range of products and activities to contemporary consumers. © De Boeck Université.

KW - Consumer behaviour

KW - Eclecticism

KW - Hyperreality

KW - Postmodernism

UR - http://www.scopus.com/inward/record.url?scp=70349245044&partnerID=8YFLogxK

M3 - Article

SN - 1782-1509

VL - 47

SP - 85

EP - 93

JO - Reflets et perspectives de la vie économique

JF - Reflets et perspectives de la vie économique

IS - 2

ER -