Internet memes as multimodal constructions

Barbara Dancygier, Lieven Vandelanotte

Résultats de recherche: Recherche - Revue par des pairsArticle

Résumé

This paper considers a range of so-called image macro Internet memes and describes them as emerging multimodal constructions relying as much on image as on text, and apportioning roles to images much like constructional slots, for instance to fill in a subject role in a subjectless clause, or even to provide the main clause content to a textually given when-clause. In addition to existing or partially altered linguistic constructions, many examples also rely on specific top text/bottom text division of labor, and crucially depend on frame metonymy, with limited formal means quickly cueing richly detailed frames (for instance by using iconic images). The popularity of memes, forming series and cycles of iterations and remixes, and their role in establishing and maintaining discourse communities seems to be driven by a need to express and reconstrue viewpoints, often starting from ideas, affects or stereotypes assumed to be intersubjectively shared with viewers, whose responses they solicit. This paper argues that a proper description of Internet memes of the type considered requires a construction grammar approach, complemented by an understanding of viewpoint dynamics in terms of a Discourse Viewpoint Space regulating the network of spaces and viewpoints.

langueAnglais
Pages565-598
Nombre de pages34
journalCognitive Linguistics
Volume28
Numéro3
Les DOIs
étatPublié - 28 août 2017

Empreinte digitale

World Wide Web
Memes
Internet
Clause
discourse
Linguistics
Viewer
Remix
Construction Grammar
Stereotypes
Division of Labor
Iconic
Iteration
Discourse Community
Metonymy
Discourse
Main Clause
division of labor
popularity
stereotype

mots-clés

    Citer ceci

    Dancygier, Barbara ; Vandelanotte, Lieven. / Internet memes as multimodal constructions. Dans: Cognitive Linguistics. 2017 ; Vol 28, Numéro 3. p. 565-598
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    Internet memes as multimodal constructions. / Dancygier, Barbara; Vandelanotte, Lieven.

    Dans: Cognitive Linguistics, Vol 28, Numéro 3, 28.08.2017, p. 565-598.

    Résultats de recherche: Recherche - Revue par des pairsArticle

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