| langue originale | Anglais |
|---|---|
| journal | Journal of Interactive Marketing |
| état | Accepté/sous presse - 2018 |
Citer ceci
@article{f63b9256c3634433b5d651a74fd8b603,
title = "Gamification, a flawless strategy?: The effect of losing a contest in a co-creation community",
author = "Wafa Hammedi",
year = "2018",
language = "English",
journal = "Journal of Interactive Marketing",
issn = "1094-9968",
publisher = "Elsevier Inc.",
}
Gamification, a flawless strategy? The effect of losing a contest in a co-creation community. / Hammedi, Wafa.
Dans: Journal of Interactive Marketing , 2018.Résultats de recherche: Contribution à un journal/une revue › Article
TY - JOUR
T1 - Gamification, a flawless strategy?
T2 - The effect of losing a contest in a co-creation community
AU - Hammedi, Wafa
PY - 2018
Y1 - 2018
M3 - Article
JO - Journal of Interactive Marketing
JF - Journal of Interactive Marketing
SN - 1094-9968
ER -