From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Christian Colot; Isabelle Linden

doi:10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Research Group on the Foundations of Computer Sciences

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

Résumé

Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

langue originale	Anglais
titre	The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)
rédacteurs en chef	Elhadi Shakshuki
Editeur	Elsevier
Pages	75-82
Nombre de pages	8
Volume	52
Les DOIs	https://doi.org/10.1016/j.procs.2015.05.028
Etat de la publication	Publié - 2015
Evénement	Ambient Systems, Networks and Technologies (ANT) 2015 - Greenwich University, London, Royaume-Uni Durée: 3 juin 2015 → 5 juin 2015

Série de publications

Nom	Procedia Computer Science
Editeur	Elsvier
Volume	52

Une conférence

Une conférence	Ambient Systems, Networks and Technologies (ANT) 2015
Pays/Territoire	Royaume-Uni
La ville	London
période	3/06/15 → 5/06/15

Accès au document

10.1016/j.procs.2015.05.028

http://www.scopus.com/inward/record.url?scp=84939147422&partnerID=8YFLogxK

Leveraging the value of cutomer mobile data in depth and breadth
Auteur: Colot, C., 29 janv. 2020
Superviseur: Linden, I. (Promoteur), Baecke, P. (Copromoteur), Gnabo, J. (Président), Zidda, P. (Jury), George, M. (Personne externe) (Jury) & Van den Poel, D. (Personne externe) (Jury)
Student thesis: Doc types › Docteur en Sciences économiques et de gestion

Contient cette citation

Colot, C., & Linden, I. (2015). From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. Dans E. Shakshuki (Ed.), The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015) (Vol 52, p. 75-82). (Procedia Computer Science; Vol 52). Elsevier. https://doi.org/10.1016/j.procs.2015.05.028

Colot, Christian ; Linden, Isabelle. / From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). Editeur / Elhadi Shakshuki. Vol 52 Elsevier, 2015. p. 75-82 (Procedia Computer Science).

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title = "From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework",

abstract = "Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.",

author = "Christian Colot and Isabelle Linden",

year = "2015",

doi = "10.1016/j.procs.2015.05.028",

language = "English",

volume = "52",

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editor = "Elhadi Shakshuki",

booktitle = "The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)",

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note = "Ambient Systems, Networks and Technologies (ANT) 2015 ; Conference date: 03-06-2015 Through 05-06-2015",

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Colot, C & Linden, I 2015, From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. Dans E Shakshuki (Ed.), The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). VOL. 52, Procedia Computer Science, VOL. 52, Elsevier, p. 75-82, Ambient Systems, Networks and Technologies (ANT) 2015 , London, Royaume-Uni, 3/06/15. https://doi.org/10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. / Colot, Christian ; Linden, Isabelle.
The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). Ed. / Elhadi Shakshuki. Vol 52 Elsevier, 2015. p. 75-82 (Procedia Computer Science; Vol 52).

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

TY - GEN

T1 - From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

AU - Colot, Christian

AU - Linden, Isabelle

PY - 2015

Y1 - 2015

N2 - Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

AB - Along with the development of internet connected devices, Mobile Marketing is expected to be ubiquitous in the near future. In order to deliver right mobile offers, the need to better know the customer is now crucial. This article develops a theoretical marketing framework to categorise the most relevant information linked to mobile data which complements traditional CRM data models. Three dimensions are identified: context, time line and source of the information. The matching of this framework with the current and future mobile technologies is then analysed.

U2 - 10.1016/j.procs.2015.05.028

DO - 10.1016/j.procs.2015.05.028

M3 - Conference contribution

VL - 52

T3 - Procedia Computer Science

SP - 75

EP - 82

BT - The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015)

A2 - Shakshuki, Elhadi

PB - Elsevier

T2 - Ambient Systems, Networks and Technologies (ANT) 2015

Y2 - 3 June 2015 through 5 June 2015

ER -

Colot C , Linden I. From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework. Dans Shakshuki E, Editeur, The 6th International Conference on Ambient Systems, Networks and Technologies (ANT-2015), the 5th International Conference on Sustainable Energy Information Technology (SEIT-2015). Vol 52. Elsevier. 2015. p. 75-82. (Procedia Computer Science). doi: 10.1016/j.procs.2015.05.028

From Mobile Data Towards Better Customer Knowledge: Proposals for an Information Framework

Résumé

Série de publications

Une conférence

Accès au document

Empreinte digitale

Thèses de l'étudiant

Leveraging the value of cutomer mobile data in depth and breadth

Contient cette citation