Exploring travelers’ decision-making styles

Hilmi A. Atadil, Ercan Sirakaya-Turk, Fang Meng, Alain Decrop

Résultats de recherche: Contribution à un journal/une revueArticle

Résumé

Purpose: The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series of psychographic and attitudinal characteristics. Design/methodology/approach: Data are gathered from a sample of 426 travelers in Dubai and Shanghai via self-reported surveys. Analyses included factor, k-means cluster, discriminant and MANOVA. Findings: Study findings reveal significant differences among the rational, adaptive and daydreamer decision-makers’ segments in their behavioral and attitudinal characteristics with respect to tourism involvement and destination images. Practical implications: Findings provide important practical implications for generating effective marketing and positioning strategies based on the identified attitudinal characteristics of the traveler segments for destination marketing organizations. Originality/value: A stream of recent tourism studies shows a strong relationship between tourism involvement and destination images, yet very little research has tackled the issue of how these critical variables can be affected by individuals’ decision-making styles. This study explores and tests the relationships among DMS, tourism involvement and destination image using a factor-cluster approach.

langue originaleAnglais
Pages (de - à)618-636
Nombre de pages19
journalInternational Journal of Contemporary Hospitality Management
Volume30
Numéro de publication1
Les DOIs
étatPublié - 1 janv. 2018

Empreinte digitale

tourism
decision making
marketing
segmentation
positioning
market
methodology
Travellers
Decision-making styles
Tourism
Destination image
Factors

Citer ceci

Atadil, Hilmi A. ; Sirakaya-Turk, Ercan ; Meng, Fang ; Decrop, Alain. / Exploring travelers’ decision-making styles. Dans: International Journal of Contemporary Hospitality Management. 2018 ; Vol 30, Numéro 1. p. 618-636.
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Exploring travelers’ decision-making styles. / Atadil, Hilmi A.; Sirakaya-Turk, Ercan; Meng, Fang; Decrop, Alain.

Dans: International Journal of Contemporary Hospitality Management, Vol 30, Numéro 1, 01.01.2018, p. 618-636.

Résultats de recherche: Contribution à un journal/une revueArticle

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