Do theme parks deserve their success?

Vincenzo Verardi, Nicolas Gothelf, Denis Herbaux

Résultats de recherche: Contribution à un journal/une revueArticleRevue par des pairs

Résumé

ABSTRACT: This paper, starts by building a typology of theme parks, based on the satisfaction of consumers and the degree of "theming" using a dataset of 70 European parks. Then, controlling for the presence of outliers, the authors a ranking of parks with respect to prices and attendance. The article finally points out the main characteristics that impact theme parks attendance and entry prices. They stress the positive correlation between prices and attendanceand highlight the important underlying role of investments in this relation. © 2010 Business Perspectives, Sumy, Ukraine.
langue originaleAnglais
Pages (de - à)48-61
Nombre de pages14
journalInnovative Marketing
Numéro de publication4
Etat de la publicationPublié - 2010

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