An exploration of the value of online brands' fans: is it worth listening to

Wafa Hammedi; Judith Chambo; Dominique Muller

An exploration of the value of online brands' fans: is it worth listening to

Wafa Hammedi, Judith Chambo, Dominique Muller

Centre de recherche sur la consommation et les loisirs

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque

langue originale	Anglais
titre	Proceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12.
Etat de la publication	Non publié - 2012

Contient cette citation

@inproceedings{8c40658610ec4418aedbcf958f19cb40,

title = "An exploration of the value of online brands' fans: is it worth listening to",

author = "Wafa Hammedi and Judith Chambo and Dominique Muller",

year = "2012",

language = "English",

booktitle = "Proceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12.",

}

An exploration of the value of online brands' fans: is it worth listening to. / Hammedi, Wafa; Chambo, Judith; Muller, Dominique.
Proceedings of the 19th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), Vienna, Austria, July 9-12.. 2012.

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférence › Article dans les actes d'une conférence/un colloque