TY - JOUR
T1 - Adoption of in-store mobile payment
T2 - Are perceived risk and convenience the only drivers?
AU - de Kerviler, Gwarlann
AU - Demoulin, Nathalie T M
AU - Zidda, Pietro
PY - 2016/7/1
Y1 - 2016/7/1
N2 - Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers' adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology.
AB - Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers' adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology.
KW - In-store experience
KW - Perceived value
KW - Proximity mobile payment
UR - http://www.scopus.com/inward/record.url?scp=84964915590&partnerID=8YFLogxK
U2 - 10.1016/j.jretconser.2016.04.011
DO - 10.1016/j.jretconser.2016.04.011
M3 - Article
AN - SCOPUS:84964915590
SN - 0969-6989
VL - 31
SP - 334
EP - 344
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -