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Profil personnel

Présentation

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. 

Domaines de compétence

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

Charges externes

 Reviewer for the following journals:

  • Journal of Product Innovation Management
  • Journal of Engineering and Technology Management
  • Journal of Service Management
  • Journal of Retailing and Consumer Services
  • Annals of Tourism Research

Reviewer for the following conferences :

  • American Marketing Association (AMA)
  • Academy of Management (AOM)
  • Association Française du Marketing (AFM)
  • European Marketing Academy (EMAC),
  • European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
  • European Group for Organization Studies (EGOS)
  • Etc
  • Chair of Special Interest Group  on service Innovation at ISPIM.
  • From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
  • Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium

Prix/Distinctions

IBM Faculty Award- 2013

Project Management Institute Research Award 2008

Scholarship Docquier 2006

Diplômes

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands

Présentation

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards, and shei was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. 

Domaines de compétence

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

Charges externes

 Reviewer for the following journals:

  • Journal of Product Innovation Management
  • Journal of Engineering and Technology Management
  • Journal of Service Management
  • Journal of Retailing and Consumer Services
  • Annals of Tourism Research

Reviewer for the following conferences :

  • American Marketing Association (AMA)
  • Academy of Management (AOM)
  • Association Française du Marketing (AFM)
  • European Marketing Academy (EMAC),
  • European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
  • European Group for Organization Studies (EGOS)
  • Etc
  • Chair of Special Interest Group  on service Innovation at ISPIM.
  • From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
  • Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium

Prix/Distinctions

IBM Faculty Award- 2013

Project Management Institute Research Award 2008

Scholarship Docquier 2006

Diplômes

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands

Qualification académique

Docteur en administration des affaires, Radboud University

Date d'octroi: 30 juin 2010

Empreinte digitale Passez en revue plus en détail les thèmes de recherche où Wafa Hammedi est actif. Ces libellés thématiques proviennent des travaux de cette personne. Ensemble, ils forment une empreinte digitale unique.

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Projets

Résultat de recherche

Opening the black box of gameful experience: Implications for gamification process design

Leclercq, T., Poncin, I. & Hammedi, W., janv. 2020, Dans : Journal of Retailing and Consumer Services. 52, 101882.

Résultats de recherche: Contribution à un journal/une revueArticle

  • Gamification, a flawless strategy? The effect of losing a contest in a co-creation community

    Hammedi, W., 2018, (Accepté/sous presse) Dans : Journal of Interactive Marketing .

    Résultats de recherche: Contribution à un journal/une revueArticle

    Social Media for Innovation: Dynamic and Organizational capabilities

    Titre traduit de la contribution: Social Media for Innovation : Dynamic and Organizational capabilitiesHammedi, W., 3 mars 2018, (Soumis) Dans : Journal of Business Research.

    Résultats de recherche: Contribution à un journal/une revueArticle

    A bricolage perspective on service innovation

    Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L. & Perks, H., 1 oct. 2017, Dans : Journal of Business Research. 79, p. 290-298 9 p.

    Résultats de recherche: Contribution à un journal/une revueArticle

  • EWOM Engagement: Is it worth to talk only about Posters and Lurkers?

    Hammedi, W. & Virlee, J., avr. 2017, Social Media and Tourism. Ashgate Publishing

    Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

    Prix

    2015 Robert Johnston Award- Highly Commended Awards

    Hammedi, Wafa (Bénéficiaire), 2015

    Prix: Prix ​​(y compris les médailles et récompenses)

    Best Paper Award From the French Marketing Association

    Hammedi, Wafa (Bénéficiaire), 16 mai 2016

    Prix: Prix ​​(y compris les médailles et récompenses)

    IBM Research Faculty Award

    Hammedi, Wafa (Bénéficiaire), 1 août 2013

    Prix: Mise à l'honneur nationale/internationale

    Activités

    Let's Talk About Service

    Wafa Hammedi (Orateur)

    7 déc. 201710 déc. 2017

    Activité: Types de Participation ou d'organisation d'un événementParticipation à une conférence, un congrès

    Parsu Parasuraman

    Wafa Hammedi (Hôte)

    avr. 2017

    Activité: Types d'Accueil d'un visiteurAccueil d'un visiteur académique

    Let's Talk About Service

    Wafa Hammedi (Orateur)

    8 déc. 2016

    Activité: Types de Participation ou d'organisation d'un événementParticipation à une conférence, un congrès

    Linda Nasr

    Wafa Hammedi (Hôte)

    5 mai 2016

    Activité: Types d'Accueil d'un visiteurAccueil d'un visiteur académique

    Kotaiba Aal

    Wafa Hammedi (Hôte)

    5 mai 2016

    Activité: Types d'Accueil d'un visiteurAccueil d'un chercheur étranger

    Thèse

    Adoption des innovations écologiques: cas des panneaux photovoltaiques

    Author: ALLARD , A., sept. 2012

    Superviseur: Hammedi, W. (Jury)

    Thèse de l'étudiant: Master typesMaster en sciences de gestion

    An Actor Dynamics Perspective of Socio-Technical Transitions: The Case Study of Energy Efficient Projects in the Information Technology Sector

    Author: Lienart Van Lidth De Jeude, S., 20 juin 2016

    Superviseur: Castiaux, A. (Promoteur), Decrop, A. (Président), Hammedi, W. (Jury), Swaen, V. (Personne externe) (Jury), Williams, D. P. (Personne externe) (Jury) & Ingham, M. (Personne externe) (Jury)

    Thèse de l'étudiant: Doc typesDocteur en Sciences économiques et de gestion

    An exploration of the value of online brand'sfans: is it worth listening to ?

    Author: Chambou Simo, J. R., 2011

    Superviseur: Hammedi, W. (Promoteur)

    Thèse de l'étudiant: Master typesMaster en sciences de gestion

    Gamifcation vs satiation: Using game mechanics for a better long-term effect on engagement and motivation

    Author: Lavaux, M., 26 août 2019

    Superviseur: Hammedi, W. (Promoteur)

    Thèse de l'étudiant: Master typesMaster en ingénieur de gestion à finalité spécialisée en Analytics & Digital Business

    Fichier

    L’importance du digital literacy chez les travailleurs et les moyens d’évaluation de cette compétence

    Author: Inacio Ribeiro, A., 28 août 2019

    Superviseur: Hammedi, W. (Promoteur)

    Thèse de l'étudiant: Master typesMaster en sciences de gestion

    Fichier

    Presse/médias

    Gamification the next thing in service ?

    Wafa Hammedi, Thomas Leclerq & Allard Van Riel

    17/11/17

    1 Contribution média

    Presse/Médias: Commentaire d'expert

    Et si la pauvreté se conjuguait avec l'économie de demain

    Wafa Hammedi

    14/01/17

    1 Contribution média

    Presse/Médias: Commentaire d'expert

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    20/12/12

    1 Contribution média

    Presse/Médias: Commentaire d'expert

    " Innovation: Intelligence, Agilité et Collaboration"

    Wafa Hammedi

    30/11/12

    1 Contribution média

    Presse/Médias: Commentaire d'expert

    Innovation pour tous, succès limité

    Wafa Hammedi

    6/06/12

    1 Contribution média

    Presse/Médias: Commentaire d'expert