Profil personnel

Présentation

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She is also an academic Scholar at Cornell University -USA . She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards,   the 2015 Robert Johnston Award- Highly Commended Award for her paper published in the Journal of Service Management, -and she was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. 

Domaines de compétence

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

Charges externes

 Reviewer for the following journals:

  • Journal of Product Innovation Management
  • Journal of Engineering and Technology Management
  • Journal of Service Management
  • Journal of Retailing and Consumer Services
  • Annals of Tourism Research

Reviewer for the following conferences :

  • American Marketing Association (AMA)
  • Academy of Management (AOM)
  • Association Française du Marketing (AFM)
  • European Marketing Academy (EMAC),
  • European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
  • European Group for Organization Studies (EGOS)
  • Etc
  • Chair of Special Interest Group  on service Innovation at ISPIM.
  • From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
  • Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium

Prix/Distinctions

IBM Faculty Award- 2013

Project Management Institute Research Award 2008

Scholarship Docquier 2006

Diplômes

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands

Présentation

Wafa is an associate professor of service Innovation and marketing at the faculty of Economics and Management (University of Namur- Belgium). She received her PhD from the Institute for Management Research of the Radboud University Nijmegen, the Netherlands. Her primary research interests are Service Innovation & Marketing – investigating the dynamic capabilities of innovation management in service firms. She is also interested in Knowledge co-creation mechanisms  during open innovation and within digital platforms in Business-to Business and B-to-C contexts . She is passionate of service research - her work focuses on virtual communities, customer engagement and customer co-creation expériences… She was among the top young service marketing thought leaders in 2012. She serves as the chair of the Special Interest Group on service Innovation at the IPSIM -Largest worldwide innovation management network. She published in highly recognized journals, among others, in the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Service Management, Decision Management. She won several Awards, and shei was recently granted the 2013 IBM Faculty Award .This global IBM competition recognizes the quality of Professor Hammedi’s research and its importance to the industry. 

Domaines de compétence

Innovation Management (eg: open innovation, value co-creation, portfolio decision making . in B-to-B and B-to C contexts) 

Innovation marketing (eg: Launch of new products, marketing of new products and services..) 

services marketing/ management  : Co-creation within virtual interfaces and open networks

 

Charges externes

 Reviewer for the following journals:

  • Journal of Product Innovation Management
  • Journal of Engineering and Technology Management
  • Journal of Service Management
  • Journal of Retailing and Consumer Services
  • Annals of Tourism Research

Reviewer for the following conferences :

  • American Marketing Association (AMA)
  • Academy of Management (AOM)
  • Association Française du Marketing (AFM)
  • European Marketing Academy (EMAC),
  • European Institute on Recent Advances in Retailing and Consumer Services Science (EIRASS),
  • European Group for Organization Studies (EGOS)
  • Etc
  • Chair of Special Interest Group  on service Innovation at ISPIM.
  • From 2013- Member of Jury for the “best Master thesis innovation in Europe : Future ideas network. (futureideas.eu)
  • Reviewer for “ Best Master thesis in Marketing “ Award, organized by STIMA-Belgium

Prix/Distinctions

IBM Faculty Award- 2013

Project Management Institute Research Award 2008

Scholarship Docquier 2006

Diplômes

Ph.D in Management Sciences from Radboud University, Nijmegen, The Netherlands

Qualification académique

Docteur en administration des affaires, Radboud University

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Projets 2010 2019

Résultat de recherche 2007 2018

Gamification, a flawless strategy?: The effect of losing a contest in a co-creation community

Hammedi, W. 2018 (Accepté/sous presse) Dans : Journal of Interactive Marketing .

Résultats de recherche: Contribution à un journal/une revueArticle

Social Media for Innovation: Dynamic and Organizational capabilities

Hammedi, W. 3 mars 2018 (Soumis) Dans : Journal of Business Research.

Résultats de recherche: Contribution à un journal/une revueArticle

A bricolage perspective on service innovation

Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L. & Perks, H. 1 oct. 2017 Dans : Journal of Business Research. 79, p. 290-298 9 p.

Résultats de recherche: Contribution à un journal/une revueArticle

Resources
Service innovation
Bricolage
New service development
Development process

EWOM Engagement: Is it worth to talk only about Posters and Lurkers?

Hammedi, W. & Virlee, J. avr. 2017 Social Media and Tourism. Ashgate Publishing

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceChapitre

Prix

2015 Robert Johnston Award- Highly Commended Awards

Wafa Hammedi (Bénéficiaire), 2015

Prix: Prix ​​(y compris les médailles et récompenses)

Best Paper Award From the French Marketing Association

Wafa Hammedi (Bénéficiaire), 16 mai 2016

Prix: Prix ​​(y compris les médailles et récompenses)

Bob Jonhson Research Award at the International Research Symposium On Service excellence In Management ( QUIS) Conference

Wafa Hammedi (Bénéficiaire), 12 juin 2017

Prix: Prix ​​(y compris les médailles et récompenses)

IBM Research Faculty Award

Wafa Hammedi (Bénéficiaire), 1 août 2013

Prix: Mise à l'honneur nationale/internationale

Activités 2005 2017

Let's Talk About Service

Hammedi, W. (Orateur)
7 déc. 201710 déc. 2017

Activité: Participation ou organisation d'un événementParticipation à une conférence, un congrès

Parsu Parasuraman

Hammedi, W. (Hôte)
avr. 2017

Activité: Accueil d'un visiteur académique

Let's Talk About Service

Hammedi, W. (Orateur)
8 déc. 2016

Activité: Participation ou organisation d'un événementParticipation à une conférence, un congrès

Linda Nasr

Hammedi, W. (Hôte)
5 mai 2016

Activité: Accueil d'un visiteur académique

Kotaiba Aal

Hammedi, W. (Hôte)
5 mai 2016

Activité: Accueil d'un chercheur étranger

Thèse

Adoption des innovations écologiques: cas des panneaux photovoltaiques

Auteur: ALLARD , A., sept. 2012

Superviseur: Hammedi, W. (Jury)

Thèse de l'étudiant: Master typesMaster en gestion

An Actor Dynamics Perspective of Socio-Technical Transitions: The Case Study of Energy Efficient Projects in the Information Technology Sector

Auteur: Lienart Van Lidth De Jeude, S., 20 juin 2016

Superviseur: Castiaux, A. (Promoteur), Decrop, A. (Président), Hammedi, W. (Jury), Swaen, V. (Jury), Williams, D. P. (Jury) & Ingham, M. (Jury)

Thèse de l'étudiant: Doc typesDocteur en sciences économiques et de gestion

An exploration of the value of online brand'sfans: is it worth listening to ?

Auteur: Chambou Simo, J. R., 2011

Superviseur: Hammedi, W. (Promoteur)

Thèse de l'étudiant: Master typesMaster en gestion

Open Innovation Practices in Services SMEs - A Stakeholders perspective

Auteur: Virlee, J., 7 sept. 2013

Superviseur: Hammedi, W. (Promoteur)

Thèse de l'étudiant: Master typesMaster en gestion

Sterotypes dans le domaine des services

Auteur: Hammedi, W., 23 janv. 2014

Superviseur: Decrop, A. (Promoteur)

Thèse de l'étudiant: Doc typesDocteur en Sciences

Presse/Médias

Gamification the next thing in service ?

Wafa Hammedi, Thomas Leclerq & Allard Van Riel

17/11/17

1 contribution média

Presse/Médias: Commentaire d'expert

Et si la pauvreté se conjuguait avec l'économie de demain

Wafa Hammedi

14/01/17

1 contribution média

Presse/Médias: Commentaire d'expert

" Innovation: Intelligence, Agilité et Collaboration"

Wafa Hammedi

20/12/12

1 contribution média

Presse/Médias: Commentaire d'expert

" Innovation: Intelligence, Agilité et Collaboration"

Wafa Hammedi

30/11/12

1 contribution média

Presse/Médias: Commentaire d'expert

Innovation pour tous, succès limité

Wafa Hammedi

6/06/12

1 contribution média

Presse/Médias: Commentaire d'expert