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Résultat de recherche par an

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Profil personnel

Présentation

Patricia Nisol is lecturer and doctoral student (FSR fund) in marketing in the department of business administration of the Faculty of economics, social sciences and business administration of the University of Namur (FUNDP). She is member of the Centre for Research on Consumption and Leisure (CeRCLe). Her doctoral research deals with product category management in the field of grocery retailing and is supervised by Professors P. Zidda (University of Namur) and E. Gijsbrechts (Tilburg University). She studied applied economics at the Catholic University of Mons (FUCaM). After graduating, she worked for 5 years at ACNIELSEN Belgium. She then started her research carrier in Alain Bultez' research group (Center for Research on the Economic Efficiency of Retailing, CREER-FUCaM). After completing various research projects with Prof. K. Campo (KULeuven) and E. Gijsbrechts (Tilburg University), she moved to the University of Namur (FUNDP) in 2004 to complete her doctoral dissertation.

Domaines de compétence

Retailing, Modelling, Thesis proposal: The Category and its Managerial Benefits for Retailers.

Diplômes

Master (licence) in applied economics (major in marketing), Catholic University of Mons (FUCaM), 1986

Présentation

Patricia Nisol is lecturer and doctoral student (FSR fund) in marketing in the department of business administration of the Faculty of economics, social sciences and business administration of the University of Namur (FUNDP). She is member of the Centre for Research on Consumption and Leisure (CeRCLe). Her doctoral research deals with product category management in the field of grocery retailing and is supervised by Professors P. Zidda (University of Namur) and E. Gijsbrechts (Tilburg University). She studied applied economics at the Catholic University of Mons (FUCaM). After graduating, she worked for 5 years at ACNIELSEN Belgium. She then started her research carrier in Alain Bultez' research group (Center for Research on the Economic Efficiency of Retailing, CREER-FUCaM). After completing various research projects with Prof. K. Campo (KULeuven) and E. Gijsbrechts (Tilburg University), she moved to the University of Namur (FUNDP) in 2004 to complete her doctoral dissertation.

Domaines de compétence

Retailing, Modelling, Thesis proposal: The Category and its Managerial Benefits for Retailers.

Diplômes

Master (licence) in applied economics (major in marketing), Catholic University of Mons (FUCaM), 1986

Projets

Résultat de recherche

  • 9 Autre contribution
  • 1 Article dans les actes d'une conférence/un colloque
  • 1 Article

Beyond Promotion-Based Store Switching: Antecedents And Patterns Of Systematic Multiple Store-Shopping

Gijsbrechts, E., Campo, K. & Nisol, P., 2008, (Non publié) Dans : International Journal of Research in Marketing. 25, 1, p. 5-21 17 p.

Résultats de recherche: Contribution à un journal/une revueArticle

Do Category Relations Matter? A Conceptual Framework

Nisol, P., Zidda, P. & Decrop, A., 2006, Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics: Proceedings of the 35th European Marketing Academy (EMAC) Conference. Athens, Greece: European Marketing Academy

Résultats de recherche: Contribution dans un livre/un catalogue/un rapport/dans les actes d'une conférenceArticle dans les actes d'une conférence/un colloque

Activités

  • 11 Participation à une conférence, un congrès
  • 3 Participation à un atelier/workshop, un séminaire, un cours

Marketing Model (DSM3202) - LSM Doctoral School

Patricia Nisol (Participant)

15 sept. 200615 déc. 2006

Activité: Types de Participation ou d'organisation d'un événementParticipation à un atelier/workshop, un séminaire, un cours

35th European Marketing Academy (EMAC) Conference

Patricia Nisol (Orateur)

20 mai 200623 mai 2006

Activité: Types de Participation ou d'organisation d'un événementParticipation à une conférence, un congrès

Consumer behavior (DSM3201) - LSM Doctoral School

Patricia Nisol (Participant)

30 janv. 200630 mai 2006

Activité: Types de Participation ou d'organisation d'un événementParticipation à un atelier/workshop, un séminaire, un cours

33th Annual Conference of the European Marketing Academy, EMAC, May 2004, Barcelona.

Patricia Nisol (Orateur)

20 mai 200423 mai 2004

Activité: Types de Participation ou d'organisation d'un événementParticipation à une conférence, un congrès

29th Annual Conference of the European Marketing Academy, EMAC, May 2000, Rotterdam

Patricia Nisol (Orateur)

20 mai 200023 mai 2000

Activité: Types de Participation ou d'organisation d'un événementParticipation à une conférence, un congrès