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Description

Abstract: A product’s success strongly depends on how consumers learn to use it. This paper investi-gates such learning processes in online settings. A qualitative exploratory study based on the content analysis of a corpus of online courses (BtoC, Peer to Peer, contextualized and decon-textualized courses) and on a series of semi-structured interviews is conducted in order to un-derstand companies’ objectives and consumers’ perception regarding online courses. Results, presented through a conceptual model, namely show that informants tend to prefer contextualized courses developed by peers.

Période	28 nov. 2013 → 29 nov. 2013
Type d'événement	Une conférence
Lieu	Antwerp, BelgiqueAfficher sur la carte