Eden Doctoral Seminar on Consumer Behaviour

Activité: Participation ou organisation d'un événementParticipation à un atelier/workshop, un séminaire, un cours

Description

The aim of this course was to be an introduction in how to do consumer behavior. It focused on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
Période2 déc. 20136 déc. 2013
Type d'événementSéminaire
LieuBruxelles, EIASM, BelgiqueAfficher sur la carte