Decision making logics with regard to innovation strategy in stable and dynamic environments

DEJARDIN, M. (Orateur)

Activité: Types de discours ou de présentationDiscours invité


Remote Entrepreneurial Ecosystems Lecture, John Cabot University, Rome. In this lecture, we shall define the two decision-making logics of causation and effectuation, and consider whether their interaction may help in developing a successful innovation strategy. The discussion is developed with a focus on Small and Medium-sized Enterprises (SMEs), and distinguish between stable and dynamic market environments. The analysis will then be substantiated with the results of an empirical research that has been conducted among Belgian SMEs. Remote lecture based on Vanderstraeten, J., Hermans, J., van Witteloostuijn, A., Dejardin, M. (2020). SME innovativeness in a dynamic environment: Is there any value in combining causation and effectuation?. Technology Analysis & Strategic Management, DOI: 10.1080/09537325.2020.1766672
Période11 juin 2020
Conservé àJohn Cabot University, Italie